ENRISSION INDIA CAPITAL announces its investment in Nova Nova, a bold and fast-growing Gen-Z focused D2C chocolate brand in India. The investment, made as part of Nova Nova’s Pre-Series A round through our fund, marks a key step in supporting the next generation of consumer-first food brands. India is home to over 377 million Gen Z consumers—nearly 40% of the population—who are reshaping the snacking landscape with their demand for lighter, on-the-go indulgences. Nova Nova is at the forefront of this shift, offering playful, bite-sized chocolate formats that are fun, shareable, and designed for everyday enjoyment.
Harsh Deodhar, Principal, ENRISSION INDIA CAPITAL, said, “Nova Nova captures the essence of what today’s young consumers seek authenticity, creativity, and an emotional connection with the brands they love. With this investment, we look forward to partnering with Harsh and Nidhi as they scale Nova Nova’s presence, expand product innovation, and strengthen its position as a new-age chocolate brand built for global appeal.”
Harsh and Nidhi Gadia, Co-founders, Nova Nova, said, “At Nova Nova, we recognised a gap between traditional treats and modern snacking, and an opportunity to create an indulgent, engaging brand of chocolate that speaks to the aspirations and lifestyle of today’s consumers. Partnering with ENRISSION INDIA CAPITAL helps us accelerate that vision—to reach more consumers, introduce new product formats, and bring sparks of joy and indulgence to their everyday life.”
With this investment, ENRISSION INDIA CAPITAL and Nova Nova are partnering to bring a fresh take on indulgence to the Indian market, paving the way for a new era in everyday snacking.
