For three decades, McDonald’s India (West & South) has been listening to its most valuable audience, i.e, its fans, and consistently evolving its menu based on their feedback. Today, this tradition of listening reaches new heights as India’s one of the most loved brands has launched an exciting insight-led menu innovation, the ‘Big Yummy Burgers’. Born directly from customer voices asking for more indulgent, filling options, this limited-time premium offering transforms wishes into culinary excellence, available for a limited time only. “Can this get more filling?” “Need more sauce.” “Where’s the indulgence?” – These weren’t mere customer feedback to McDonald’s; they were opportunities. The result is a culinary breakthrough made right here in McDonald’s India kitchens by its own Corporate Chef.
The new Big Yummy Chicken Burger and the Big Yummy Cheese Burger feature double patties, premium ingredients, and signature chipotle sauce generously applied to both crown and heel of the buns. This new offering includes ‘Big Yummy Cheese Burger’ and ‘Big Yummy Chicken Burger’. A mindfully crafted indulgent range that proves once again that when McDonald’s fans speak, ground-breaking menu innovation follows. The vegetarian option features a McSpicy Paneer Patty paired with a McCheese patty, while the chicken variant combines a McCrispy Chicken Patty with a Flame-Grilled Chicken patty for maximum flavour impact.
Akshay Jatia, CEO, Westlife Foodworld, said, “At Westlife Foodworld, customer-first menu innovation is central to our growth. The launch of the Big Yummy Burger reflects our focus on mindful indulgence and evolving consumer preferences. It showcases our insights-driven, agile approach to creating meaningful innovations that keep our brand relevant and ahead of changing market expectations.”
The launch will be supported by an innovative marketing campaign centered on the theme “You Said It. We Made It.” The campaign playfully incorporates actual customer comments into its creative elements, including 3D installations of ‘Comment Burgers’ at key locations in Mumbai and Bangalore. The company is also launching a TVC featuring McDonald’s India Corporate Chef as part of this campaign that directly addresses consumer feedback about McDonald’s burgers.
McDonald’s India (W&S) believes in the philosophy of Real Food, Real Good – a journey of mindful indulgence that began seven years ago. Staying true to this promise, the brand maintains an unwavering focus on quality, ensuring its menu items are free from artificial colours, artificial flavours, and no added MSG in the chicken offerings. McDonald’s India continues to use fresh, locally sourced ingredients from recognized suppliers, building on nearly three decades of customer trust.
McDonald’s fans can experience the much-anticipated Big Yummy Burgers at all McDonald’s restaurants in West and South India. The premium offering will be available through every convenient McDonald’s touchpoint – dine-in, Drive-Thru, and McDelivery service via app or website. Whether customers are enjoying a shopping day out, commuting home after work, or relaxing at home, the indulgent Big Yummy experience is just moments away.
