Thursday, January 29, 2026
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Masala 2.0: How Recipe Blends Are Rewriting India’s Spice Story

Adesh Kumar
By Adesh Kumar
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Adesh Kumar
Adesh Kumar
Popularly known as ‘Masala Man’ within India’s food and grocery industry, serves as Business Director – Market Development and Innovation at Keya Foods International Pvt. Ltd.

Walk into any Indian kitchen today, and you will find more than just jars of turmeric, cumin, or chili powder. Increasingly, the shelves are lined with recipe-ready spice blends—pre-mixed combinations for paneer butter masala, chicken biryani, sambhar, or chhole. These blends, once the domain of family kitchens and heirloom recipes, are now a fast-growing packaged…

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