Friday, May 1, 2026
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Why Packaging is a Brand’s Strongest Asset

Sushobhan Choudhury
By Sushobhan Choudhury
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Sushobhan Choudhury
Sushobhan Choudhury
Founder & Creative Director of AHA, a business-first creative agency

Walk into a modern retail store or scroll through a popular online marketplace, and you can sense how much packaging has changed. It isn’t just a vessel that carries what’s inside. It has become an experience in itself, the first conversation between a brand and its customer. In India, this shift is becoming deeply rooted,…

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