Khetika, one of India’s largest clean and healthy food brands in the staples category, has announced the successful closure of its $18 million Series B funding round. The round saw participation from new investors — Narotam Sekhsaria Family Office and Anicut Capital, along with existing investors such as Incofin India Progress Fund, Rajasthan Gum Pvt. Ltd., and Shree Ram India Gums Ltd.
According to research by IMARC, the FMCG market is expected to reach $1,108.48 billion by 2033. This surge is being driven by growing consumer demand for clean, natural, and functional food. With rising health consciousness, Indian consumers are increasingly concerned about the long-term effects of artificial additives and synthetic ingredients.
Founded on the belief that clean, safe, and preservative-free food should be accessible to every Indian household, Khetika has built a differentiated product and supply chain ecosystem with presence across both ambient and chilled categories. The company directly sources from farmers, ensuring traceability and quality using its patented SuperGRT technology, while pioneering traditional stone-ground processes across its portfolio — from batters and spices to chutneys, millet-based innovations, makhana, rice, and dry fruits.
Prithwi Singh, Co-founder and CEO, Khetika, said: “The Indian food sector is grappled with adulteration and high use of harmful chemicals. As more Indian consumers are currently looking for healthy and safe food options, Khetika is building a clean and healthy staple food brand for the new India. We are grateful to our investors for believing in our vision and supporting us in this journey. Khetika has witnessed remarkable growth over the last few years, and we are now aiming to scale by 10X over the next three years. Khetika is not just a brand—it’s a movement to redefine how India and the world eat. We remain committed to building a sustainable, future-ready company that upholds transparency, nutritional integrity, and clean-label innovation. At the same time, we provide better incentives to the farmers to produce chemical-free products.”
Narayanan Venkitraman, heading private investments at Narotam Sekhsaria Family Office, said, “We believe the Indian Food space is set for transformation with more consumers preferring healthy and clean food. Team Khetika, led by its passionate founders, is leading this transformation through its direct farmer sourcing network, innovative product development capabilities, and technology-driven supply chain for both traditional Kirana and online modern trade channels.”
Adithya Bharadwaj, Principal, Anicut Capital, said, “Indian households increasingly demand clean-label, health-focused foods that deliver on nutrition and transparency—precisely what Khetika provides. Prithwi, Raghu, Darshan and the Khetika team have demonstrated an exceptional grasp of sourcing networks, product development and the retail distribution landscape, and have built technology that drives measurable impact across the supply chain. It’s exciting to partner with them on this journey.”
Rahul Rai, Partner, Incofin India Investment Management, said, “We backed SuperZop in 2021 for their sharp grasp of India’s retail food landscape and ability to drive tech-led transformation across the value chain. Their growth, especially through the Khetika brand, reflects a strong commitment to delivering safe, affordable, high-quality food. This is just the beginning.”
The funding will be strategically utilised to fuel growth, brand building, operational expansion, along with providing secondary exit to early investors. The funds will be allocated towards brand awareness, geographical expansion, introduction of new clean-label food products across emerging categories, and establishing futuristic manufacturing facilities to uphold the brand’s high-quality standards. Khetika also plans to significantly enhance its distribution footprint by entering key international markets and strengthening its presence across quick commerce, modern trade, general trade, and e-commerce platforms.
The brand is currently available across all leading e-commerce and quick commerce platforms, as well as large retail chains across the country. Khetika also has its own distribution platform, SuperZop, to reach traditional kirana stores. As part of its next phase of growth, the company will also expand into new cities and build teams across innovation, marketing, and operations. The company is focused on becoming a category-defining name in the clean label food segment, offering both ambient and chilled products with unmatched quality, freshness, and transparency.
