The eB2B sector has, in recent years, undergone dynamic shifts influenced by evolving capital flows and business paradigms. Termed the ‘Goldilocks Years,’ the period from 2019 to 2021 witnessed unprecedented growth driven by increased private capital investment and disruptions in supply chains due to the Covid-19 pandemic. However, recent trends indicate a pivot towards sustainable…
Sustainable Growth Strategies in eB2B: Lessons from udaan’s Micro-Market Initiatives in Bangalore
