Friday, June 14, 2024

Saffola Launches Four New Gourmet Flavors in its Oats Collection

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Marico, one of India’s leading FMCG companies, has unveiled four gourmet-inspired flavors within its flavored Oats collection, under its flagship label – Saffola. For the first time, Saffola Oats, among India’s foremost oat brands, has introduced two sweet flavors: Nutty Chocolate and Apple ‘n’ Almonds. Concurrently, the brand has also broadened its savory oats selection by introducing two new flavors: Spicy Mexicana and Cheesy Italia.

These new launches are in line with Marico’s commitment to providing a lip-smacking experience for consumers while offering ‘Better for you’ food offerings. Saffola Oats has always been at the forefront of democratizing Oats by offering it in flavors loved by India in convenient formats. With its latest offerings, the brand aims to further expand its relevance to newer audiences and occasions.

Saffola Oats’ sweet-flavored variants, namely Nutty Chocolate and Apple ‘n’ Almonds will cater to a growing but an unmet need for consumers who have preference for chocolate and fruity flavors, delivering a delightful experience that renders them an ideal breakfast choice. These variants will find relevance throughout the day including breakfast, addressing the needs of homemakers and working women seeking a convenient and hassle-free option.

Saffola Masala Oats currently offers 6 delicious savory flavors for snacking. The brand has now further launched two fusion flavors, namely Spicy Mexicana and Cheesy Italia. This culinary innovation showcases the dedication to offering diverse and convenient options that align with the conscious lifestyles of today’s consumers. With a quick preparation time of only 3 minutes, the four new flavors cater to health-conscious consumers seeking a satisfying option to alleviate hunger.

Speaking about the new Saffola Oats Flavors, Vaibhav Bhanchawat, Chief Operating Officer – India & Foods Business (Marico Ltd.), said: “With the introduction of Saffola’s new Gourmet Flavors, we hope to satisfy the needs of modern consumers who constantly seek healthy convenience without compromising on flavor and taste. Our commitment to offering wholesome and flavorful options remains steadfast, ensuring that consumers across age groups can savor the delicacies of Oats on all sorts of occasions. We invite everyone to experience the fusion of taste and nutrition in these new Saffola Oats variants, enhancing your everyday moments with a burst of deliciousness.”

All the four new flavors of Saffola Oats will be available on leading e-commerce & online grocery platforms like Flipkart, Amazon, Zepto, Swiggy & BlinkIt.

Since 2011, Saffola has been catering to diverse Indian taste preferences and offering “better for you” food items. Responding to Indian consumers’ love for spicy flavors akin to masaaledar street food, Saffola introduced ‘Savory Oats,’ addressing the demand for savory while democratizing Oats as an exciting format, breaking norms of how tasty food can also be healthy.

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