Friday, June 14, 2024

Saffola Gold launches a new ad film encouraging health enthusiasts

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Saffola has launched a new ad film introducing the enriching “Power of 3” – the good balance of MUFA and PUFA, Antioxidants, and Vitamins – present in scientifically formulated Saffola Gold Oil, making it a healthy choice for people who want to make a positive change towards a healthier lifestyle.

The TVC aims to promote the adoption of better practices and a healthier lifestyle by taking a “Roz Ka Healthy Step” to prevent the early onset of health issues that were typically experienced at the age of 60, but mow have to be dealt with  at the age of 40.

Conceptualized by Mullen Lintas, the TVC opens with a young 40-year-old man sharing the news of his promotion as the CEO with his family. Playfully, the father remarks on his son’s early achievement at 40, instead of the traditional 60. To this, the concerned sister points out that success can bring stress, potentially leading to health issues usually observed in individuals in their 60s, causing the elderly mother to worry. However, the mood lightens when the wife reassures everyone that their daily meals are prepared using Saffola Gold, thus making their food healthier and contributing to their well-being.

Speaking about the campaign, Somasree Bose Awasthi, Chief Marketing Officer, Marico Limited said, “We are committed to educate our consumers on the effectiveness of building lasting habits for healthier living including a balanced diet and an active lifestyle. The new ad reflects the brand promise and commitment towards the well-being of its consumers by encouraging them to take “Roz Ka Healthy Step” and the unique sonic identity brings with it a fresh promise of care and nurturance.”

Saffola Gold is available in 1-litre pouch, 2-litre, 3-litre and 5-litre packs across all leading stores and e-commerce platforms.

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