Wednesday, June 19, 2024

Reliance Retail Unveils New Fresh Signature Store as an Experiential Supermarket

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Reliance Retail has inaugurated a groundbreaking Fresh Signature store, designed as an experiential supermarket, poised to redefine conventional grocery shopping practices. Spanning an expansive 9,000 sq. ft. area at Infiniti Mall Oshiwara, Andheri West, Mumbai, Fresh Signature assures an immersive voyage of culinary exploration, enhancing the experience of everyday grocery requirements.

Breaking away from the monotony of traditional grocery retail, Fresh Signature introduces a pioneering concept with 17 live food experiences, blending curated live food stations with a diverse product array. Customers can indulge in a sensory journey exploring Fresh Dairy & Ethnic Sweets, Zero Waste Organic Zone, Turkish Delights, Patisserie, Premium Dry Fruits and Nuts, Ethnic Snacks, Live Khakra, Fudge and Chikki, an Ice-cream Sundae Parlor, a Noodle Bar, a Health Café, Artisanal Honey bar and much more.

The grand launch witnessed the presence of renowned personalities along with prominent names from the retail and food industry, influencers, food vloggers, and socialites. Pastry Chef and the ‘Macaron Queen of India’, Pooja Dhingra, famous for her Le 15 Patisserie, graced the special preview of the store on February 2, 2024. Fresh Signature houses ‘The Patisserie’ at this store. Bollywood icon and health & fitness diva Shilpa Shetty also attended the launch event and showcased her association with the healthy quick noodles brand WickedGud, featured at the live noodle bar within the store.

Reliance Retail currently operates 141 Fresh Signature stores, each spanning 3,000–5,000 sq. ft. of retail area, across the country. The brand sets itself apart with a commitment to quality and convenience, offering a wide assortment of everyday grocery essentials, including rice, pulses, flours, edible oil, chocolates & confectionaries, biscuits, processed food, juices & beverages, home & personal care products, along with international cuisines ingredients and local ethnic snacks. The hallmark of each Fresh Signature store is the availability of fresh and high-quality fruits and vegetables sourced from the best farms, both locally and globally. Reliance Retail plans to expand this concept to other locations and delight customers pan-India in the coming months.

Avinash Tripathi, Vice President and Concept Head, Freshpik & Fresh Signature at Reliance Retail, took to his LinkedIn account to acknowledge the momentous occasion. In his post, he expressed sincere appreciation for his team’s dedicated efforts in successfully executing the project. “Ditch the Dull and Elevate your Grocery Game with our Experiential Supermarket, Fresh Signature @ Infinity Mall Lokhandwala, in a Brand new avatar! A store that captures and caters to the day to day needs and essence of Indian Customers with 17 Innovative Experiences! Explore the extraordinary where grocery shopping meets culinary inspiration.”

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