Ready to Rock and Roll! How Tibb’s Frankie is Reinventing a Legacy Brand

It all began in 1967. That was when Amarjit Singh Tibb chanced upon the Middle Eastern staple — pita bread — in Beirut, and was floored. Enamoured by the concept of breads packed with wonderfully seasoned meats, back in India, he along with his co-founder and wife, Surinder Kaur Tibb, began innovating and creating wheat rolls…