SuperYou, co-founded by entertainment powerhouse Ranveer Singh and entrepreneur Nikunj Biyani, mark their foray into the protein supplements category with the launch of SuperYou Pro. A cutting-edge range of clean-label protein powders powered by innovative bio-fermented yeast protein technology. This marks the brand’s yet another major innovation vertical, following the success of its Protein Wafers and Multigrain Chips, which together have sold over 80 lakh units across India since launch in November 2024.
With SuperYou Pro, the brand is taking a bold leap into the Rs. 4000 crore protein powder segment, offering a first-of-its-kind formulation that’s gut-friendly, allergen-free, and built for performance. Priced at approximately Rs. 3000/kg, SuperYou Pro expects early adoption from the 500 crore plant protein and 3000 crore whey protein category.
At the heart of this breakthrough is bio-fermentation, a globally recognised innovative technology that produces yeast protein that matches whey in amino acid profile with a PDCAAS score of 1.0/1.0 yet goes further with peak protein absorption and superior gut friendliness. Each serving delivers 24–27g of complete protein, enhanced with natural digestive enzymes (papain and bromelain), 1 billion CFU probiotics, and naturally sweetened with monk fruit. It’s free from dairy, soy, gluten, and artificial additives. It is the tastier alternative to your regular plant-based options and as efficacious as whey.
“We wanted to bring this revolutionary technology to India and create a protein powder that’s truly ahead of its time,” said Nikunj Biyani, Co-founder, SuperYou. “Bio-Fermented yeast protein is the future. It performs like whey, tastes great, but without any of the gut discomfort. Our goal with Pro is to make high-performance protein inclusive, clean, and easy to consume without the fuss.”
Speaking on the same, Ranveer Singh, Co-founder, SuperYou, said: “When we learnt about it, the innovative bio-fermented yeast protein, we knew we had something revolutionary on our hands. SuperYou Pro is a breakthrough that brings the best of both worlds: the simplicity of plant-based protein and the high performance of whey. It’s a great gut-loving, clean and complete protein powder – it’s the love your muscles deserve.”
What’s more, SuperYou Pro is certified clean and globally credible with protein verification by NABL, quality backing from SGS China and SciEp Australia, and manufacturing in a US FDA and GMP-certified facility. It’s non-GMO, plant-based, and crafted without soy, dairy, or gluten, perfect for anyone looking for clean, science-backed performance. Priced at ₹3000/kg, SuperYou aims to capture its massive consumer base through a strong omnichannel presence. It is now available on the brand’s website, Amazon, Flipkart, Blinkit, Zepto, Instamart, and in top retail stores like Wellness Forever, Noble Chemist, Ratnadeep, 711, and many more.
As protein awareness grows and consumers look beyond traditional whey-based formulas, SuperYou Pro offers a future-ready, science-backed solution, one that’s flavorful, functional, and built for the way India moves.
