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Progressive Grocer – April 2024

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In the world of retail, one chain is redefining the concept of Health & Wellness. Wellness Forever, a Mumbai-based retailer, has carved out a unique niche and identity of its own. Traditionally, pharmacies are associated with medicines and vitamins but Wellness Forever has expanded its offerings to include a wide range of food and beverage options. With 407 stores across Maharashtra, Goa, Karnataka, and Madhya Pradesh, it has become India’s third-largest pharmacy and health & wellness chain (see pages 24-32).

Currently, non-pharma sales account for about 45% of Wellness Forever’s business, a figure expected to rise to 65-75% within the next 3-5 years. This shift reflects a broader trend in the health and wellness industry, where pharmaceuticals are increasingly integrated with other health-related products and services.

Another significant trend in the food industry is the remarkable growth of the spices category in India. As the world’s largest producer, consumer, and exporter of spices, India’s branded spice segment is experiencing rapid annual growth of 15% and higher, trailing only behind pasta & noodles, and ready meals (read pages 36-45). Within this spicy saga, we bring you the stories of two luminaries: Catch Spices, a trailblazing brand, and Adesh Kumar Aggarwal, the industry’s Masala Man (pages 50-66).

Catch Spices has traversed a remarkable journey, evolving from tabletop salt dispensers to establishing itself as a formidable force in the spices market. Meanwhile, Masala Man unravels the secrets of the retail spice sector by offering a treasure trove of wisdom and insights.

The narratives of Wellness Forever, Catch, and the Masala Man serve as shining examples of innovation, resilience, and excellence in the retail sector. Their journeys highlight the power of adaptation, creativity, and dedication to excellence.

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