Parag Milk Foods Ltd. has expanded its nutrition portfolio into the snacking category with the launch of Avvatar Popped Chips. The launch builds on Avvatar’s growing portfolio of protein powders, ready-to-drink beverages and bars, with snacking emerging as the latest avenue to expand protein consumption.
Available in Magic Masala and Pudina, Avvatar Popped Chips are non-fried and offer 10 g of protein per 30 g pack, priced at Rs 60, with no added sugar, no palm oil and no preservatives. The products are available on the Avvatar website, Quick-Commerce, Vending Machines and General Trade and Modern Trade.
Akshali Shah, Executive Director, Parag Milk Foods Ltd., said, “This launch marks an important step in Parag Milk Foods’ evolution from a dairy-led company to a broader nutrition-led food business. We see a significant opportunity to take our expertise in dairy and protein and build it into categories that are increasingly relevant to the way consumers eat today. With Avvatar, we are extending protein beyond traditional nutrition formats and into everyday consumption occasions, including snacking. Our ambition is to build a holistic protein ecosystem that brings together nutrition, convenience and accessibility across formats and lifestyles. Entering snacking is therefore not simply an extension of our portfolio; it is a strategic step towards creating a larger, more contemporary food and nutrition business with protein at its core.”
