Misfits, India’s pioneering prebiotic soda brand, today announced the successful completion of its seed funding round, raising an undisclosed amount from a consortium of prominent investors. The round was led by Nu Ventures, seasoned angel investor Subba Rao Telidevara, Turiya Advisory Services’ Managing Bijoy Daga; and renowned corporate finance and strategic investment consultant Robert Pancras.
Founded by brothers Aditya and Yash, Misfits has disrupted India’s beverage industry by introducing the country’s first prebiotic soda that combines bold taste with gut-friendly benefits. The brand’s flagship product contains zero added sugar and are low in calories, positioning itself as a healthier alternative to traditional carbonated drinks.
The funding will be utilized to enhance production capabilities, expand distribution networks, and accelerate market penetration across India. Since its launch, Misfits has gained significant traction with consumers seeking functional beverages that deliver both taste and health benefits.
“We are thrilled to partner with investors who share our vision of revolutionizing India’s beverage landscape,” said Aditya Pai, Co-founder, Misfits. “This funding validates our mission to provide consumers with a guilt-free alternative to sugar-loaded sodas while supporting gut health through innovative prebiotic formulation.”
Yash Pai, Co-founder, Misfits, added, “The investment will enable us to scale our operations and introduce new flavors while maintaining our commitment to clean-label ingredients and functional benefits. We’re excited to build a brand that resonates with health-conscious consumers across India.”
The funding round reflects growing investor confidence in India’s functional beverage market, where consumers increasingly prioritize health benefits alongside taste preferences. Misfits’ unique positioning as India’s first prebiotic soda addresses this evolving consumer demand.
“Misfits represents exactly the kind of innovative brand that can transform traditional categories,” said Venk Krishnan, Founder, Nu Ventures.
“The founders have identified a genuine market gap and developed a product that delivers authentic functional benefits while maintaining the taste profile consumers expect from carbonated beverages. Their approach to building a health-focused alternative in the soda category has tremendous potential for market disruption,” said Subba Rao Telidevara, angel investor and former industry executive.
Misfits differentiates itself through plant-based ingredients, natural sweeteners, and zero preservatives, appealing to conscious consumers who value transparency and health benefits. The company’s clean-label approach includes providing third-party lab reports, enabling informed consumer decision-making, and building trust in the functional beverage space.
