Wednesday, June 19, 2024

Lay’s Shapez Heartiez Brings a Fun Twist to Potato Chips

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Lay’s, one of the leading potato chips brands in India, has unveiled its newest snack: Shapez Heartiez. This new introduction marks the launch of the brand’s first 3D heart-shaped potato-based pellet, besides also introducing Lay’s Shapez, a new line focused on bringing fun shapes, textures, and flavors to snacking.

Lay’s Shapez Heartiez will satisfy the demand for exciting and crispy snacks in the fast-growing potato-based pellet chips market. This new snack embodies Lay’s commitment to quality and delivering the ultimate crunch. With Shapez Heartiez, Lay’s continues to be a beloved brand, always bringing new and exciting experiences to its customers.

Lay’s Shapez Heartiez brings a sweet twist to snacking with its new Caramel flavor, a first for Lay’s, alongside the classic Masala flavor. With this diverse range, there’s a Heartiez chip for every taste preference! Saumya Rathor, Category Lead – Potato Chips, PepsiCo India, said: “The unique heart-shaped pellets and vibrant packaging invite consumers on a delightful journey, showcasing Lay’s commitment to innovation and expanding their product range to meet consumers’ evolving preferences. By diversifying our offerings with exciting concepts like Shapez Heartiez, we ensure that Lay’s remains at the forefront of redefining the snacking experience for our valued consumers.”

You can find Lay’s Shapez Heartiez at pocket-friendly prices of INR 5, 10, and 20. It’s easy to get your hands on them – they’re available at all retail stores and online shopping platforms.

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