Koffelo, a new-age Indian coffee brand built on innovation, craft, and convenience, has introduced NOC, India’s first ultra-fast cold brew liquid shot crafted with patented super drop technology, brewing café-style cold brew in just five seconds.
NOC (Nitrogen Over Coffee), a name inspired by the signature hiss, foam, and cascade, is a compact 20 mL liquid shot that instantly turns into smooth, café-style cold brew in just five seconds.
Made from carefully selected Brazilian and Ethiopian Arabica beans, each NOC shot is slow-extracted for flavour and sealed to stay fresh, stable, and consistent.
Each shot delivers 2.4× more natural caffeine with only 15 calories. The long extraction process delivers no synthetic stimulants, low acidity, less bitterness and a silky-smooth flavour and texture with no added sugar and preservatives.
NOC is a cold brew that looks, sounds, and tastes like a café-crafted beverage. NOC collapses the long-hours cold brewing process into a fast experience, without compromising flavour, smoothness, or purity.
NOC blends easily with hot or cold water, hot or cold milk, soda, tonic, lemonade, smoothies, cocktails, and mocktails. NOC is poured into milk or water to get a sharp, satisfying hiss, a mesmerising cascade swirling downward, and a creamy, foamy finish that feels unmistakably luxurious, being it Americano, Cappuccino, Vietnamese, Mocha, or Café Latte.
NOC does three things: creates the beautiful downward cascade seen in premium cold brew, gives the drink a velvety, silky texture, and helps lock in freshness naturally.
NOC is a healthier alternative to energy drinks, becoming the natural choice for professionals, students, athletes, gamers, and travellers.
Gaurav Varshney, Founder, Koffelo, shares, “India’s cold brew market is growing rapidly, but the innovation has been limited. Cold brew in India was either too slow or too inaccessible. Cold brew is becoming India’s new coffee culture. NOC arrives with a strong first-mover advantage, offering a format that has never existed in India before, fast, premium, experiential, and modern. With NOC, we wanted to bring that premium experience out of cafés and into everyday life. We didn’t want to improve cold brew, we wanted to reinvent it.”
NOC leads Koffelo’s expanding portfolio under Morning Brew Pvt. Ltd., committed to building India’s most modern, convenience-led coffee ecosystem.
