Segafredo Caffè, the Italian coffee chain from the Billion Dollar Massimo Zanetti Beverage Group, is set to enter the Indian market through a strategic master franchise partnership with Franchise India. The brand plans to open 100 stores across India over the next three years.
As the international master-franchise and expansion partner, FranGlobal will support Segafredo Caffè’s entry into India by identifying suitable franchise partners, supporting business development and helping the brand explore opportunities across key cities and high-growth markets.
Segafredo Caffè is part of Massimo Zanetti Beverage Group, one of the world’s leading coffee companies, with a presence in more than 110 markets. The brand is known for its Italian espresso heritage, premium coffee offerings and authentic café culture.
India’s growing coffee consumption, expanding café culture and increasing demand for international food and beverage brands offer a strong opportunity for Segafredo Caffè. Through the partnership, the brand will explore different café formats and locations, including high streets, shopping centres, business districts, travel hubs and other high-footfall areas.
“India is an exciting and strategically important market for Segafredo Caffè. The country’s evolving café culture and entrepreneurial ecosystem create strong potential for our brand. Our partnership with Segafredo Caffè will help deliver the authentic Segafredo experience to Indian consumers while creating opportunities for investors and entrepreneurs seeking to participate in India’s rapidly growing premium coffee and café market,” said Gaurav Marya, Chairman, Franchise India.
Segafredo Caffè’s India expansion will be driven through a franchise-led model, with plans to explore café formats and locations across high-street destinations, shopping centres, business districts, travel hubs and other high-footfall environments.
