Haldiram’s QSR business has announced a partnership with District to drive incremental footfall across its outlets and strengthen the brand’s omnichannel growth strategy.
As part of the collaboration, District will offer Haldiram’s greater visibility on its consumer platform while helping connect digital discovery with in-store dining experiences.
The partnership will also introduce a customer rewards programme, under which customers will receive District Dine Coins equivalent to 20% of their order value. The Dine Coins will be valid for 14 days, encouraging customers to make repeat visits to Haldiram’s outlets.
According to Haldiram’s, the partnership aims to create value for both customers and the business by combining technology, data, and strategic partnerships to enhance the overall dining experience.
The company said the initiative will help generate incremental customer visits while strengthening engagement and long-term loyalty. The collaboration is also expected to provide Haldiram’s with an opportunity to leverage District’s growing consumer base and digital reach.
