Haldiram Snacks Foods Private Limited has appointed Adesh Kumar Aggarwal as Business Head – Spices, entrusting him with the responsibility of driving market growth and product innovation for the company’s spices business. In his new role, Aggarwal will focus on strengthening the category, expanding market presence, and developing consumer-centric products to support Haldiram’s growth in the spices segment.
Fondly known as the “Masala Man”, Aggarwal brings more than two decades of experience across the retail and food sectors. Over the course of his career, he has built expertise in category development, retail strategy, business growth, and consumer-focused innovation, with a particular focus on the spices category.
Prior to joining Haldiram Snacks Foods, Aggarwal served as Business Director at Keya Foods, where he was involved in driving the company’s business and category growth. Since transitioning into the spices sector in 2014, he has played a key role in transforming traditional spice commodities into more organised, high-growth, and consumer-oriented retail segments.
Earlier in his career, Aggarwal held leadership roles across several leading Indian retail organisations, including Reliance Retail, Spencer’s, Aditya Birla Retail Limited (ABRL), and Big Bazaar. His experience across these businesses has given him a broad understanding of India’s evolving retail landscape, consumer preferences, and the opportunities within packaged food categories.
