Saturday, April 18, 2026

Footfall-Driven Retail: How Strategic Location Enhances Customer Experience and Revenue

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Pankaj Jain
Pankaj Jain
Chairman and CMD, SPJ Group

In the retail sector, location is not just a geographical aspect; it stands as a critical determinant of visibility, accessibility, and consumer engagement. Whether it’s a high street or a mall, a strategically located retail space becomes a powerful enabler of brand reach and sustained business growth. At the core of the Indian retail market,…

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