Wednesday, June 19, 2024

Ferrero India unveils new digital campaign with Sara Ali Khan

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Ferrero India Private Limited, a subsidiary of Ferrero Group and one of the leading manufacturers of sweet packaged products, has unveiled a new digital film featuring Bollywood actor Sara Ali Khan. 

The digital film shows Sara Ali Khan is all set to leave for her long-awaited Goa trip with friends. With enthusiasm, she credits herself for making the Goa plan a reality and pulls out Ferrero Rocher Moments from her bag. She indulges in the delectable treat before sharing it with her friends. The film aims to encourage consumers to choose Ferrero Rocher Moments as an everyday sharing and gifting option making every moment perfect. Rocher Moments comes in an easy-to-share premium gifting pack and is crafted to make the brand relevant not just for festivals but for everyday occasions as well.

Zoher Kapuswala, Marketing Head-Pralines, Ferrero India, expresses his enthusiasm for the new campaign. The digital initiative will be available across various social media platforms. Ferrero India commenced its commercial operations in 2004, establishing its production plant in Baramati near Pune. Among Ferrero’s renowned brands in India are Nutella, Kinder, Tic Tac, and Ferrero Rocher.

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