Thursday, December 4, 2025

Distributor Diaries, Chapter 1: Antize Foods Pvt. Ltd.

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FACT FILE

Name Shalu Agarwal
Age 40
Company Name Antize Foods Pvt Ltd
City/Region of Operation Delhi
Years in the Distribution Business 15 years
Key Product Categories You Handle FMCG, Food
Brands You Work with DS Group, TATA Consumer, Haldiram, Tops, Gowardhan Ghee & Go Cheese, Tops, Continental Coffee, Bauli, Winkies, Waghbakri Tea, Bambino, Lotte, Cornitos
Coverage ReachNorth India
Types of Retailers You Supply toModern Trade, E-Commerce, Q-Commerce, Semi Modern Trade, GT, Sub Distributor
No. of Team Members/Employees 200+
Average Daily or Weekly Dispatch Volume 6000 cases daily
Modes of OperationDistribution House-CFA, SUPER & Direct Distribution Modern Trade, E-Comm, Quick Comm, Semi Modern Trade, GT, Sub Distributor
Technology Usage in Operations, if any100% Software oriented
Typical Order Turnaround Time24 Hrs
Most Active Sales ChannelsModern Trade, E-Commerce, Q-Commerce, Semi Modern Trade, GT, Sub Distributor
Future Plans or Expansion GoalsPan India expansion

Antize Foods Pvt. Ltd. is a modern distribution house with over 15 years of proven expertise in the food sector. Founded to bring structure to an otherwise fragmented supply ecosystem, the company today stands as a reliable partner for both emerging and established food brands.

Built on the pillars of strong infrastructure, system-driven operations, and service consistency, Antize ensures high fill rates, speedy deliveries, and seamless retailer relationships across its network. The company’s growth has been driven by its ability to scale operations while maintaining operational efficiency and capital discipline.

Antize follows a sharp evaluation framework before onboarding any brand—assessing product category, quality, pricing, packaging, founder vision, marketing and launch readiness, and overall market potential. The aim is to back differentiated, scalable products with long-term promise.

In a market where distribution is getting consolidated due to margin pressure and rising costs, Antize continues to expand by strengthening its brand portfolio and responding quickly to newer trends like quick commerce and niche category demand.

Shalu Agarwal, Director, Antize Foods, states, “Brands often look for financiers, but what they need is a distribution partner with real capability—strong systems, goodwill, and deep market relationships. That’s what we bring.”

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