Wednesday, June 19, 2024

BN Group forays into the wellness and fitness oil category with Nutrica

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BN Group, an edible oil manufacturer in India, has ventured into the wellness and fitness oil segment with the introduction of Nutrica. This new brand features three products in its initial release: Nutrica Pro Immunity Oil, Nutrica Pro Energy Oil, and Nutrica Pro Fitness Oil. Enriched with Vitamin C, these offerings cater to diverse family needs, placing a strong emphasis on holistic health and wellbeing.

Recent reports indicate that the Indian edible oil market reached a volume of 24.7 million tonnes in 2023, with an expected Compound Annual Growth Rate (CAGR) of 1.35% between 2024 and 2032. The launch of Nutrica strategically aligns with the growing demand from health-conscious consumers, providing a range of versatile cooking oil options for those striving for a healthier lifestyle.

Anubhav Agarwal, CEO & MD of BN Group, expressed confidence in Nutrica’s ability to meet the needs of health-conscious consumers, particularly those seeking organic and cholesterol-friendly choices. Agarwal emphasized the company’s significant investment in Nutrica, aiming to achieve a turnover of INR 500 crores within three years.

Nutrica’s manufacturing unit is located in Gandhidham, Gujarat. The three products—Nutrica Pro Immunity Oil, Nutrica Pro Energy Oil, and Nutrica Pro Fitness Oil—will be available at various modern and general trade retail outlets in Delhi, Chandigarh, Mumbai, and Pune. Additionally, they will be accessible through quick commerce and e-commerce platforms.

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