Friday, June 14, 2024

BharatX and ClickPost Forge Alliance to Redefine E-commerce Dynamics

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BharatX, a leader in Buy Now, Pay Later (BNPL) services and affordability solutions tailored for merchants, has joined forces with ClickPost, an innovator in e-commerce logistics technology. This strategic alliance aims to redefine the e-commerce landscape for direct-to-consumer (D2C) brands and e-commerce enterprises, with a primary emphasis on enhancing conversion rates for merchants specializing in high-value online goods.

Known for its innovative white-labelled BNPL options, BharatX provides users a Trustable Credit Offering by partnering with the brand they shop with. Its technology enables access to over 350 million Indians without formal credit sources, enhancing affordability with a simple OTP-based process, free from cumbersome documentation. The company says that businesses using its products have reported a 15% increase in monthly sales revenue because of its Pay in 3 features, where users can buy product’s by paying only 1/3rd and the rest later in 2 parts.

ClickPost empowers e-commerce businesses with superior customer experiences through its top-notch shipping solutions. Accessible to over 350 couriers, WMS, OMS, and CRM platforms, ClickPost’s ML-based recommendation engine fetches the most suitable carrier for efficient delivery. It also aids businesses in driving impulse purchases and boosting conversions by providing near-accurate delivery date predictions on product listing pages. Apart from these, with ClickPost, brands can significantly improve customers’ shopping experience with its multi-carrier tracking and returns management solutions.

The synergy between BharatX’s Credit platform and ClickPost’s logistic expertise aims to provide a comprehensive, seamless shopping experience for consumers. This partnership aims to set new benchmarks in e-commerce efficiency, customer satisfaction, and conversion rates, especially for those looking to optimize their spending on digital advertising.

Mehul Jindal, Co-Founder & CEO, BharatX, commented, “In India, consumers don’t trust EMI & Credit options from Traditional Banks & NBFCs, but this creates a large problem for Merchants who want to sell High Value Goods. With BharatX’s product, Brands can provide a Credit option to their User’s which they can instantly trust, by allowing them to White-Label BharatX’s Credit platform as their own, similar to how Large firms like Ola/Amazon have done already with Amazon PayLater, Ola Postpaid etc. ClickPost’s expertise in the D2C space allows us to enable access to this amazing Option to a wider set of E-Com Merchants. We look forward to a fruitful partnership with them.”

Prashant Gupta, Co-Founder, ClickPost, said, “Clickpost and BharatX’s partnership reflects a strategic move to leverage each company’s strengths to improve the e-commerce landscape. This partnership seeks to improve the online shopping experience, making it more transparent and customer-friendly, leading to higher brand trust amongst online shoppers for retailers.”

Brands like Puma, Adidas, Kapiva, and Walmart rely on ClickPost to improve their logistics operations.

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