Beverage Innovations That Turned Heads

Shubhra Misra, Business Head – FMCG, Otipy, talks about developments, initiatives, and innovations that ignited consumer interest and excitement and catalyzed sales traction within the beverage category. Though leading supermarket chains and store retailers say there is a steady demand and growth for beverages, the category also stands out for being highly elastic and sensitive to fluctuations in pricing, consumer preferences, and market forces.  There is…