Direct-to-consumer grocery startup Anmasa has raised $1.1 million in a pre-seed funding round led by Snow Leopard Technology Ventures, Veltis Capital, Blume Ventures, and Indigram Lab, along with participation from angel investors.
Founded in 2024 by Yatish Talvadia, former founder and CEO of Milkbasket, and Shailendra Upadhyay, founder of Veggie India, Anmasa focuses on freshly processed staples including cold-pressed flours, wood-pressed oils, spices, and dry fruits.
The Gurugram-based startup follows an omnichannel model with an experiential store and 90-minute online deliveries. With the new funding, it plans to open 10 outlets and microprocessing centers across Delhi-NCR by the end of this quarter.
Talvadia said the company aims to expand distribution in staples while “restoring transparency in the food ecosystem through stores,” adding that most customers transition to online orders after in-store discovery.
The branded staples market in India is valued at around Rs 80,000 crore and is currently dominated by players including ITC’s Aashirvaad, AWL’s Fortune, and Pillsbury.
