Amazon India has announced the expansion of Amazon Fresh, its full-basket grocery service platform, to over 130 cities, including Ambala, Aurangabad, Hoshiarpur, Dharwad, Una, Suri, and others. This expansion nearly doubles Amazon Fresh’s nationwide reach within a year.
Commenting on the expansion, Srikant Sree Ram, Director, Amazon Fresh IN, said ‘‘Amazon Fresh is reshaping grocery shopping in India. We bring fresh produce and daily essentials right to our customers’ doorsteps across 130 cities in India. Our expansion and focus on quality products demonstrate our commitment to serving customers and offering them the best online shopping experience for fresh produce and daily essentials. Additionally, customers can benefit from cashback, offers, and bank discounts, adding value to every purchase.’’
Amazon Fresh provides a streamlined shopping experience through an app-in-app for groceries on Amazon.in, featuring convenient options like personalized widgets, a buy again option, and reminders to ensure frequently shopped items are not forgotten during checkout. Recently, the brand has launched various thematic stores and events, such as the mango store, summer store, and IPL store, offering the best value across a wide selection of high-quality groceries.
