Wednesday, June 19, 2024

abCoffee brews success with rapid expansion, targets 150 outlets nationwide by 2024

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abCoffee, a tech-enabled specialty coffee quick-service restaurant (QSR) chain based in India, has achieved a solid growth, opening 25 outlets within just 20 months, all owned and operated by the company itself. This rapid expansion demonstrates the brand’s progress in a short time frame. By April 2024, abCoffee plans to open an additional 25 outlets, reaching a significant milestone of 50 outlets. Looking ahead, the brand aims to achieve a goal of 150 outlets nationwide by the end of the year, thereby enhancing accessibility to its premium specialty coffee through its QSR model.

Moreover, abCoffee has forged strong local connections by strategically positioning its outlets across key areas in Mumbai and Delhi, including corporate parks, residential neighborhoods, and bustling high streets. Additionally, the brand has actively engaged with the community through partnerships with various cultural events such as Jio MAMI and EUFF India.

Talking about its success and community engagement, Abhijeet Anand, Founder and CEO of abCoffee, said, ‘‘This rapid expansion underscores our unwavering commitment to delivering exceptional coffee experiences at honest prices, while also prioritizing the development of strong community bonds. We take pride in establishing a coffee brand that is crafted by Indians, for Indians, and originated from India.” 

abCoffee places a strong emphasis on quality, offering 100% roasted Specialty Coffee to its customers. The company’s customer loyalty program boasts a 61% retention rate, highlighting its dedication to personalized service and enhancing the overall customer experience. With a mission to democratize specialty coffee, abCoffee aims to make its high-quality coffee more accessible while simultaneously nurturing local coffee culture hubs nationwide.

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