Friday, December 5, 2025

Kiranas in the age of Q-commerce

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Arjun Krishan Puri
Arjun Krishan Puri
Director, Strategy Integration - CMG, The Coca-Cola Company

In the bustling streets of Gurgaon’s Sushant Lok, where gleaming high-rises and swanky cafes coexist with modest kirana stores, a quiet battle is being fought. It’s a battle of scale versus accessibility, of convenience versus affordability, and of quick commerce (QC) platforms versus the humble kirana. At the heart of this battle lies a simple…

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