India’s traditional retail market, dominated by over 15 million kirana stores, is undergoing a significant transformation. A new study by Redseer Strategy Consultants reveals that the B2B kirana market, which has long relied on fragmented, traditional trade-distribution models, is embracing digital innovation through eB2B (ecommerce-led Business to Business) platforms, fueling rapid growth and operational efficiency…
How Digital Solutions and eB2B Platforms are Reshaping India’s KiranaStores
