Saturday, March 14, 2026

New Study Reveals Majority Of Indians Prioritize Nutrition Over Taste

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Wonderful Pistachios, a global producer of pistachios and the distributor of California Pistachios in India, recently released findings on the snacking habits of urban Indians. The study, conducted by Material, a global research consultancy, included over 12,400 respondents from 10 countries. It revealed a significant behavioral trend: urban Indian consumers now prioritize nutrition over taste…

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