Shubhra Misra, Business Head – FMCG, Otipy, talks about developments, initiatives, and innovations that ignited consumer interest and excitement and catalyzed sales traction within the beverage category. Though leading supermarket chains and store retailers say there is a steady demand and growth for beverages, the category also stands out for being highly elastic and sensitive to fluctuations in pricing, consumer preferences, and market forces. There is…
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