fastrr, the AI native commerce platform by Shiprocket, an AI-driven commerce enabler, today marked its expansion into the food-commerce segment through partnerships with Vegorama Group, which operates Punjabi Angithi, and Bikkgane Biryani. The move marks fastrr’s entry into the restaurant and food delivery ecosystem, extending its direct-to-consumer commerce capabilities.
The partnerships span two high-volume food categories in Delhi NCR: vegetarian North Indian cuisine and biryani. Vegorama Group, which operates Punjabi Angithi, is BSE-listed and generates a significant share of its revenue through online delivery, making it a relevant example of a scaled restaurant business building its direct channel.
Through fastrr Identity and fastrr Signals, the brands will be able to identify high-intent and returning customers, while flagging potential RTO and COD risks before an order is placed. Fastrr Ads will enable performance campaigns optimised for delivered orders, while WhatsApp tools will help recover abandoned orders and send personalised offers and reorder reminders.
Shiprocket Quick’s multi-partner rider network will support hyperlocal delivery from individual outlets, with live tracking and a target delivery time through direct channels. It also includes influencer-led campaigns for Vegorama Group, packaging and design support for both brands, and plans to explore direct-to-consumer food products through their own websites and quick-commerce platforms.
Speaking on the expansion, Gaurav Mangla, CEO – Ads and Checkout, Shiprocket, said, “The next phase of growth in food commerce lies in building lasting customer relationships that translate into repeat business for them. For restaurants, every order is an opportunity to build familiarity, understand what customers value and give them a reason to return. We believe brands should have the ability to build that relationship directly, rather than have it mediated entirely by third-party platforms. This is the opportunity we see in food commerce, and one we are working with our partners to unlock. Fastrr by Shiprocket brings together the capabilities needed to support this journey, while helping restaurant businesses strengthen their digital presence and explore new avenues for growth.”
Deepak Chadha, Founder, Punjabi Angithi Vegorama Group, said, “As a delivery-focused restaurant business, we are constantly looking at ways to evolve how we serve our customers and expand our presence beyond our physical outlets. Our association with Fastrr by Shiprocket will support our digital growth through new marketing initiatives and a stronger online ordering experience. We also see an opportunity to explore new food products and formats that can help us reach customers in more ways, building on the foundation of our existing restaurant business.”
Praveen Valmiki, Founder, Bikkgane Biryani said, “In a category as competitive as biryani, the experience around the food is an important part of how a brand stands out. From discovering the menu to placing an order and receiving it at the doorstep, every touchpoint shapes how customers experience the brand. Our association with Fastrr by Shiprocket allows us to strengthen our digital ordering experience and create a more consistent journey for customers choosing Bikkgane Biryani.”
fastrr by Shiprocket plans to expand its food-commerce offering to more restaurant chains, quick-service restaurants and cloud kitchens, while exploring adjacent categories such as bakeries, desserts, beverages and packaged foods. Its roadmap includes food-specific features such as menu-aware checkout, loyalty programmes, reorder nudges and peak-hour delivery allocation.
