Why Are Investors Betting $78 Million on 10-Minute Food After Bigger Players Struggled to Make it Work?

Swish is barely two years old, yet it has raised about $78 million and is now valued at around $175 million. The bigger story is not the money—it is why investors continue to back a business model whose economics even much larger players have struggled to crack. Swish, the 10-minute fresh-food delivery startup founded by Aniket…