Spanish frozen yoghurt brand smöoy has officially marked its entry into the Indian market with the launch of its first flagship store in New Delhi. Located at Greater Kailash-I, New Delhi, the launch takes off with the brand’s India expansion. Established in 2010 in Spain, smöoy has established a presence in more than 15 countries worldwide.
The new store has launched a vibrant menu of frozen yoghurt products which can be enjoyed in different flavours and serving styles. Customers can order the signature Frozen Yogurt Cone and choose from a wide variety of toppings, including sauces, fruits, chocolate, nuts, and other toppings, creating a unique experience with every visit.
Adding to its functional dessert offering, smöoy also features its +protein yoghurt, giving consumers an option that combines the indulgence of frozen yoghurt with added protein. It focuses on offering products that are low in fat, high in fibre, and gluten-free, offering a lighter and more mindful way to enjoy dessert.
Aside from that, the dessert menu also includes freshly prepared waffles, crêpes, and a range of complementary offerings, catering to dessert lovers of all ages. The store reflects the essence of smöoy’s worldwide principles of quality, creativity, and customisation.
Speaking on the launch, Jose Manuel Guillen Martinez, CEO, smöoy International, said, “We are delighted to begin this journey in New Delhi, as India is an exciting market for smöoy’s global expansion. We look forward to introducing our signature frozen yoghurt to Indian consumers.”
Sangeeta Nagar, Director, smöoy India, added, “The launch of our first-ever outlet is the beginning of a very exciting journey for smöoy in India. We are sure that the present-day consumers in India want experiences that combine quality with premium customisation. We are extremely thrilled to introduce a concept popular across the globe.”
