Hocco has elevated Roli Shrivastava to Chief Marketing Officer. In her new role, she will play a key role in strengthening Hocco’s position in India’s competitive ice cream and frozen desserts market while driving the brand’s next phase of growth.
Shrivastava brings more than 14 years of experience across marketing, brand strategy, and consumer businesses. Since joining Hocco in 2018, she has steadily progressed through several leadership roles, including General Manager – Marketing, Assistant Vice President – Marketing, and Vice President – Marketing, contributing significantly to the brand’s growth and market presence.
Prior to Hocco, Shrivastava held marketing leadership positions at Zomato and Snapdeal, where she was involved in building consumer-centric marketing strategies and driving brand growth. She began her professional journey in sales leadership at airtel, laying the foundation for a career spanning brand management, consumer engagement, and business development across leading consumer-facing companies.
The elevation comes as Hocco continues to expand its footprint in India’s fast-growing ice cream and frozen desserts segment.
