Korean QSR brand Seoul Dak has forayed into the mall retail segment with the launch of its first mall outlet at Phoenix Marketcity in Kurla, Mumbai.
The new restaurant marks the brand’s expansion beyond its high-street format and is designed to cater to the rising popularity of Korean cuisine among families, young professionals and K-culture fans in the city.
Inspired by contemporary Seoul, the outlet features modern interiors aimed at delivering an immersive dining experience. The menu showcases Seoul Dak’s signature Korean Fried Chicken in flavours including Volcano, Hot & Spicy, Ganjang and K-BBQ, alongside popular Korean favourites such as Ramen, Tteokbokki and Korean Corn Dogs. The beverage and dessert selection includes K-Pop Coolers and Bingsus.
To celebrate the launch, the brand will host a grand opening event on July 10, 2026, featuring interactive games, live entertainment, a Korean-themed photobooth and other activities centred around Korean culture.
Commenting on the launch, Sean Lee, Founder, Seoul Dak, said, “Opening our first mall outlet at Phoenix Marketcity marks an exciting milestone for Seoul Dak. As Korean culture continues to connect with Indian audiences, our vision has always been to create more than just a dining destination; we want guests to experience the flavours, creativity, and warmth that represent contemporary Seoul. This outlet reflects our commitment to bringing people together through food and culture.”
The menu has been curated to appeal to both first-time diners and regular patrons of Korean cuisine. In addition to its food offerings, the brand seeks to recreate elements of Korean culture through its interiors, music and overall ambience.
Following the launch of its first mall outlet, Seoul Dak plans to further expand its footprint across India through new menu innovations, collaborations and enhanced customer experiences.
