Medusa Beverages, one of India’s fastest-growing beer brands, has announced its strategic expansion into the Gulf Cooperation Council (GCC) region, marking a significant milestone in its international growth journey.
The company will enter key GCC markets including Saudi Arabia, United Arab Emirates, Qatar, Kuwait, Oman and Bahrain through strategic brewing partnerships. Products will be brewed locally within respective markets, enabling operational efficiency, regulatory alignment and faster go-to-market execution.
As part of its GCC launch, Medusa Beverages will introduce two of its flagship SKUs — Medusa Premium and Medusa Air. Distribution will initially focus on off-trade channels, targeting supermarkets, bottle shops and licensed retail outlets across the region.
The expansion comes amid robust growth in the GCC’s alcoholic beverages sector. Industry projections indicate that the regional alcobev market is expected to grow at a compound annual growth rate (CAGR) of approximately 7.5 percent through 2030, reaching an estimated value of $15.2 billion by 2032. The market is witnessing increasing premiumisation, with rising demand for high-end spirits, wines and craft beers a trend that aligns with Medusa’s brand positioning.
The GCC entry represents a structured pilot phase for the company, designed to evaluate long-term growth opportunities in the region. Medusa aims to assess consumer response, build strong distribution partnerships and establish brand visibility in strategically important markets before scaling operations further.
Commenting on the development, Amardeep Singh, Executive Director, Medusa Beverages, said, ““Our entry into the GCC marks an important step in Medusa’s international journey. We are approaching these markets with a structured and measured strategy — building local brewing capabilities, establishing the right partnerships and laying the foundation for sustainable long-term growth. The region presents strong potential, particularly with the increasing appetite for premium global beer brands.”
He added, “At the same time, India remains our core focus and primary growth engine. We continue to see significant expansion opportunities across new states and cities within India and will keep investing in deepening our domestic footprint. Our international expansion is a strategic extension of our India success story, not a shift away from it.”
Medusa Beverages has built considerable momentum in India through focused brand-building initiatives, consumer-centric product development and rapid market expansion. With its GCC rollout, the company aims to replicate this growth trajectory internationally by investing in robust distribution networks, market-specific retail strategies and sustained brand visibility across the region.
