Thursday, January 29, 2026

How Food Brands Are Capturing Global Audiences Through Customisation, Complex Flavours, and Cross-Cultural Fusions

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Sagar Merchant
Sagar Merchant
Founder, Kaatil

The global food landscape has undergone a remarkable transformation. As consumers have become increasingly adventurous and culturally curious, brands have been responding with innovative approaches that blend tradition with modernity, local flavours with global formats, and customisation with mass appeal. The Customisation Revolution Today’s consumers demand personalisation over one-size-fits-all approaches. Modern food brands across categories…

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