The campaign’s star attraction is the limited-edition mini football, a nod to the energy and passion that football ignites in fans across the globe. For a limited time, every FIFA Meal lets customers take home a piece of World Cup glory, perfect for matchday tables, fan parties, or display shelves.

Fuelling the excitement is a bold new FIFA-inspired menu lineup: the McVeggie Dragon and McChicken Dragon, India’s favourite burgers reimagined with a fiery Chinese-style sauce, paired with Honey Chilli Fries and a refreshing beverage, the ultimate matchday combo for cheering on your team.

Kicking off 19 June 2026 across McDonald’s restaurants in North and East India, the FIFA Meal experience invites fans to bring the World Cup spirit home, whether cheering from the couch, hosting friends, or sharing the moment online. The world’s game, now on your plate.

The customers can enjoy mouthfuls by choosing from the following FIFA Meal options:

• McVeggie Dragon FIFA Value Meal with limited-edition mini football – Rs. 209
• McChicken Dragon FIFA Value Meal with limited-edition mini football – Rs. 239
• McVeggie Dragon FIFA Extra Value Meal with limited-edition football – Rs. 259

McDonald’s operates through a variety of formats and brand extensions including standalone restaurants, drive-throughs and 24/7 restaurants for customer convenience and experience. So grab your FIFA Meal, collect your football and don’t miss a moment of the action. The game is on, the flavours are ready and the excitement is just getting started.

The post McDonald’s India Scores with FIFA World Cup 2026™ Meal Lineup and Collectibles appeared first on Business of Food.

With 220+ cafés across the country, Third Wave Coffee’s entry into Kolkata is a reflection of the growing demand for specialty coffee and premium café experiences across East India. As one of the region’s largest metropolitan centres and a city known for its rich heritage and vibrant café culture, Kolkata serves as a strategic gateway for the brand’s broader expansion plans in the region.

The three cafés are designed as community-led spaces that integrate great coffee and meaningful conversations, while celebrating Kolkata’s cherished culture of adda. Patrons can enjoy signature brews, specialty single-origin coffees, artisanal bakes, quick bites, and curated food offerings. The Kolkata cafés will also feature exclusive menu additions, including breakfast favourites such as Turkish Eggs, Shakshuka, sourdough-based bites, and hearty lasagnas, complemented by a seamless, tech-enabled experience through the Third Wave Coffee app.

Recognising Kolkata’s enduring love for desserts and sweet indulgences, Third Wave Coffee is also bringing the recently launched ‘Third Rush’, a dessert-forward concept crafted for late-evening indulgent cravings. Featuring the nostalgia-inducing Jim Jam Tres Leches along with layered cakes, stacks, tarts, pies, mousses, and cheesecakes, Third Rush brings a contemporary dessert experience to the city, complementing the brand’s specialty coffee offerings.

Speaking on the launch, Rajat Luthra, CEO, Third Wave Coffee, said, “Kolkata is one of the most important markets in East India and we are excited to begin our journey in the region with a city that has such a strong affinity for culture, community, and café experiences. Our East India expansion is pivotal to  building our national footprint, and we see Kolkata evolving into one of our key markets over the coming years. We are committed to investing in the region and alongside deepening our presence in Kolkata, we are also evaluating opportunities in other cities such as Guwahati, Ranchi, Patna, and Bhubaneswar as we deepen our market presence in the region.”

In FY26, Third Wave Coffee expanded into Ahmedabad, Agra, and strategic transit hubs such as the Delhi–Mumbai Expressway, while also deepening its presence across Delhi NCR, Hyderabad, Chennai, Mumbai, and Mysuru. Building on this momentum, the brand plans to open 100 additional cafés by FY27, taking its national store count to 320.

Backed by its Food Innovation Lab and state-of-the-art roastery, Third Wave Coffee remains focused on product innovation, operational excellence, and creating community-led café experiences that continue to shape India’s evolving specialty coffee culture.Third Wave Coffee aims to add 5–6 more cafes in the city in FY 26-27 and enter new markets in the eastern region.

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Demonstrating strong execution and market traction, the company turned EBITDA positive within two years of launch, underscoring the resilience of its business model and rising consumer acceptance.

Reflecting its strong growth momentum, BeastLife recently achieved net sales of Rs. 20 crore in a single month, exceeding its internal target of Rs.15 crore. Notably, this figure represents actual net sales after adjusting for GST and returns, rather than gross merchandise value (GMV). The achievement has pushed the company’s annual revenue run rate (ARR) to approximately Rs. 240 crore.

Founded in 2024 by renowned fitness influencer Gaurav Taneja and former Mamaearth executive Raj Vikram Gupta, BeastLife is a new-age Indian nutrition brand focused on making high-quality, science-backed sports nutrition accessible to a wider consumer base.

BeastLife operates primarily as a digital-first platform, offering a range of products including protein supplements, creatine, mass gainers, multivitamins, and wellness products, catering to fitness enthusiasts, athletes, and health-conscious consumers. Recently, it raised Rs.20 crore in funding to accelerate product innovation, strengthen research and development capabilities, and support its aggressive expansion plans across India and international markets.

As part of its next phase of growth, BeastLife plans to significantly strengthen its offline presence across India through strategic retail partnerships, experiential Beast Cafés, and technology-enabled vending machine networks at gyms, educational institutions, offices, and other high-footfall locations.

Commenting on the milestone, Gaurav Taneja, Co-Founder, BeastLife said, “We set ourselves a target of Rs.15 crore in monthly sales and were delighted to surpass it by achieving Rs.20 crore in net sales in a single month. More importantly, we have achieved this while building a sustainable and profitable business. Our focus has always been on delivering high-quality products, maintaining transparency, and creating genuine value for our customers. As we move into FY27, we are confident of reaching our Rs.250 crore revenue target through product innovation, deeper market penetration, and expansion into new consumer touchpoints.”

Raj Vikram Gupta, Co-Founder, BeastLife added, “The next chapter of BeastLife’s growth will be driven by building a stronger omnichannel presence. While our digital business continues to perform exceptionally well, we see significant opportunities in offline retail, Beast Cafés, and vending solutions that can bring our products closer to consumers. We are investing in building a robust distribution ecosystem and creating unique brand experiences that go beyond traditional supplement retail. With strong fundamentals, a growing community, and a profitable business model, we believe BeastLife is well-positioned to become one of India’s leading nutrition and wellness brands.”

The company expects offline channels to contribute an increasing share of revenue over the coming years as demand for trusted nutrition brands continues to grow across metros as well as emerging markets.

With a strong product portfolio, growing brand recognition, and a rapidly expanding customer base, BeastLife remains focused on its mission of building a world-class nutrition brand from India while continuing to deliver sustainable and profitable growth.

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For decades, Nestlé India was synonymous with a handful of iconic products—MAGGI noodles, NESCAFÉ coffee, KITKAT chocolates and CERELAC infant nutrition.

Today, however, Nestlé is becoming something much larger.

The company’s FY2025-26 Annual Report reveals a business that is aggressively expanding beyond traditional FMCG boundaries into foodservice, omnichannel commerce, premium coffee experiences, rural distribution ecosystems and even pet nutrition. The result is a company that increasingly resembles a modern food platform rather than a packaged-food manufacturer.

Nestlé India reported sales of Rs.23,071.5 crore during FY 2025-26 while delivering double-digit volume-led growth and market-share gains across categories. Chairman & Managing Director Manish Tiwary described the year as one focused on “fundamentals” and “disciplined execution.” Yet beneath those words lies a far more significant transformation.

The Real Growth Story Is No Longer Urban India

One of the clearest messages emerging from the report is that Nestlé’s future growth engine is increasingly rural.

The company now reaches approximately 216,000 villages and claims the highest reach among industry peers, supported by a rural strategy built around infrastructure, technology, visibility, communication and localised product portfolios.
A decade ago, Nestlé was heavily urban-focused. The company began its “RUrban” journey in 2019 and expanded further into rural markets in 2025. Manish Tiwary acknowledges the complexity of the opportunity:

“Rural India remains one of our most significant growth opportunities, given both the pace of demand expansion and the headroom we still have to deepen our presence.”

What makes this important for India’s food industry is that many FMCG companies still approach rural India as a distribution challenge.

Nestlé increasingly views it as a consumption-design challenge.

The company is adapting assortment, pack sizes, pricing architecture and route-to-market models region by region, recognising that consumption patterns in rural Bihar may differ substantially from those in rural Karnataka. This hyper-local approach is likely to become the next competitive battleground across food and beverage categories.

From FMCG to Foodservice: Nestlé’s Quiet QSR Expansion

Perhaps the least discussed but most consequential development is Nestlé Professional’s expansion.

Nestlé now operates more than 1,000 Retail ONE formats across India, including NESCAFÉ Corners, MAGGI Hotspots and KITKAT Break Zones. These are located across educational institutions, healthcare facilities, airports and other high-footfall environments.

This effectively places Nestlé among India’s largest organised foodservice networks.

Tiwary highlights the strategic rationale:

“As people spend more time outside the home, the need for convenient, high-quality food and beverage choices continues to grow.”

The move mirrors global trends where food manufacturers increasingly participate directly in consumption occasions rather than merely supplying products to retailers.

For India’s food industry, the implication is profound.

The future battle may not simply be fought on supermarket shelves. It may increasingly be fought in airports, colleges, hospitals, offices and transit hubs where brands can control the entire consumption experience.

Coffee Is Becoming India’s Most Important Beverage Story

While tea remains India’s dominant beverage, Nestlé’s report suggests coffee may be entering a new phase of mainstream growth.

The Powdered and Liquid Beverages business delivered another year of high double-digit growth, driven by penetration expansion and category development. NESCAFÉ achieved its highest-ever household penetration in India, while premium formats, ready-to-drink products and specialty coffee offerings gained momentum.

According to Sunayan Mitra, Head – Coffee and Beverages:

“NESCAFÉ is shaping the future of coffee in India by expanding access, elevating experiences and redefining how consumers connect with coffee.”

Three separate trends are converging:

The launch of new ready-to-drink variants such as Vietnamese Latte and Iced Cappuccino indicates that Nestlé sees cold coffee as one of India’s most promising beverage opportunities.

In many ways, coffee today resembles where cafés were fifteen years ago—still relatively underpenetrated but growing rapidly among younger consumers

Omnichannel Is Replacing Traditional Channel Thinking

Another major shift visible in the report is Nestlé’s evolving omnichannel strategy.

Rather than viewing quick commerce as a threat to traditional retail, the company is orchestrating channels according to usage occasions.

The report explicitly notes that quick commerce is becoming increasingly relevant for top-up, impulse and convenience-led purchases, while general trade continues to anchor growth across semi-urban and rural India.

This is an important acknowledgement from one of India’s largest food companies.

The future retail landscape is unlikely to be a winner-takes-all contest between kiranas, modern trade, e-commerce and quick commerce. Instead, each channel will own specific consumption missions.

For food brands, success will increasingly depend on matching products to occasions rather than channels.

Petcare Could Become Nestlé’s Next Billion-Rupee Category

One of the strongest signals in the annual report concerns pet nutrition.

For years, pet food remained a niche category in India. Nestlé now appears convinced that the category is approaching a structural inflection point.

Through Purina PetCare, the company is investing in science-based nutrition, distribution expansion and category development.

Tiwary recounts a conversation with a young pet-owning couple in Bengaluru who questioned whether feeding pets household food was sufficient nutrition.

That anecdote reflects a broader shift taking place across urban India: pets are increasingly treated as family members, creating demand for premium nutrition solutions.

As incomes rise and pet ownership increases, petcare could emerge as one of the fastest-growing food-adjacent opportunities in India over the next decade.

Technology Is Becoming a Distribution Weapon

Technology occupies a surprisingly central position in Nestlé’s growth strategy.

The company has expanded NesMitra, its retailer self-ordering platform, and deployed India’s first RD DMS (Re-distributor Distributor Management Solution) to automate rural distribution networks.

According to Sushrut Nallulwar, Head – Sales:

“We have significantly accelerated reach expansion, especially in rural markets, by scaling up distribution touchpoints through technology-led interventions.”

The importance of this extends beyond Nestlé.

In India’s next consumption cycle, competitive advantage may increasingly come not from manufacturing scale alone but from digital visibility into millions of retail transactions occurring across villages, towns and neighbourhood stores.

The Final Take

Nestlé India remains India’s largest MAGGI company.

But that description is rapidly becoming inadequate.

The FY2025-26 annual report reveals a business building four future growth engines simultaneously—rural consumption, out-of-home foodservice, coffee culture and omnichannel commerce.

The company already reaches two out of every three Indian households, serves more than 5.7 billion MAGGI servings annually, sells 13.2 billion cups of coffee and operates more than 1,000 foodservice kiosks across the country.

Those numbers suggest Nestlé is no longer merely responding to India’s food transformation.

It is actively shaping it.

And if the company’s current strategy succeeds, the next decade of growth may come not from selling more products to the same consumers, but from creating entirely new consumption occasions wherever Indians choose to eat, drink, travel, work and socialise.

The post The Nestlé Blueprint for India’s Next Food Boom appeared first on Business of Food.

The Amar Colony, Delhi outlet marks the beginning of Ai-CHA’s journey in India and will offer consumers the complete Ai-CHA experience. Designed as a welcoming destination for families, students, young professionals and tea enthusiasts alike, the store will showcase the brand’s extensive menu, vibrant identity and customer-first approach. Visitors will also be greeted by CACHA, Ai-CHA’s beloved mascot, a playful and recognisable character that has become synonymous with the brand across international markets and adds a fun, family-friendly element to the in-store experience. Following the launch, the company plans to expand its presence across key metropolitan cities, bringing its globally loved menu and distinctive beverage culture to a wider audience across the country.

Indian consumers can now experience some of the brand’s fan-favourite offerings, including the Vanilla Ai-Scream, Ai-Squash Lemonade, Ai-Milk Tea Brown Sugar Pearl and Sund-Ai Boba, which have become popular among customers worldwide. Complementing these signature products is an extensive menu featuring fruit teas, milk teas, boba beverages, ice creams, sundaes, coffees and hot drinks, allowing consumers to discover a wide range of flavours tailored to their preferences.

Ai-CHA plans to expand across India through a royalty-free FOFO franchise model, offering entrepreneurs the opportunity to partner with a globally recognised brand backed by strong operational support and proven business systems. Built around the philosophy of making premium beverages and desserts accessible to everyone, Ai-CHA has built a loyal following across global markets through its combination of innovative flavours, extensive customisation and affordable pricing.

Speaking about the India launch, Lee, Founder of Ai-CHA, said, “India represents an exciting new chapter in Ai-CHA’s global growth journey. Over the years, we have seen consumers across Southeast Asia embrace our products because they combine affordability, quality and unique flavours. We believe Indian consumers are ready for a fresh beverage and dessert experience that can be enjoyed by everyone, from young adults and students to families and working professionals. We are delighted to bring Ai-CHA to India and look forward to becoming a part of consumers’ everyday moments.”

Adding to this, Sarthak Mohindra, Country Head – India, Ai-CHA, said, “India’s vibrant food culture and growing appetite for innovative beverage concepts make it a natural fit for Ai-CHA. Our focus is on delivering exceptional taste, high-quality ingredients and value-driven pricing that makes every visit enjoyable. Whether it’s a refreshing fruit tea during the summer, a comforting hot beverage during the winter, or a fun boba experience with friends, Ai-CHA has something for everyone. We are excited to begin our journey in Delhi and introduce Indian consumers to flavours they may not have experienced before. As we expand, our goal is to make Ai-CHA one of India’s most loved tea and ice cream brands while creating meaningful opportunities for franchise partners across the country.”

Ai-CHA’s arrival in India marks the beginning of an exciting new chapter for the brand as it introduces Indian consumers to a refreshing blend of innovation, affordability and flavour. With products crafted to suit a wide range of tastes and preferences, Ai-CHA aims to become a go-to destination for refreshing beverages and indulgent treats, offering Indian consumers a taste of one of Southeast Asia’s most loved tea and ice cream brands.

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Riding on this shift, Pune-based Innocent Fresh Foods Pvt. Ltd. is expanding its presence across India with a portfolio of more than 25 traditional food products. The company, which achieved profitability early in its growth journey, currently has a presence across approximately 1,000 retail outlets and is preparing to expand into 40-50 cities over the next few years.

Commenting on the company’s vision, Saroj Rai, Co-founder, Innocent Fresh Foods Pvt. Ltd., said, “For decades, traditional foods such as Sattu, Thekua, Nimki, Makhana and regional pickles have been consumed by millions of Indians, yet most of these categories remain fragmented and under-branded. We see a significant opportunity to build trusted national brands around products consumers already know, love and trust. At Innocent Fresh, our mission is simple: make traditional foods as accessible, convenient and desirable as modern packaged foods without compromising on authenticity, nutrition or taste.”

Over the next two to three years, the company plans to deepen its presence across existing markets while expanding into 40-50 cities, with a particular focus on Tier-2 and Tier-3 markets where traditional food categories already enjoy strong consumer acceptance. Future growth will be driven through general trade, e-commerce, quick-commerce, institutional channels, and exports.

Beyond its commercial ambitions, the company has incorporated rural participation into its operating model by working with women from rural communities who possess traditional food preparation skills passed down through generations. By integrating traditional expertise into a scalable business model, Innocent Fresh aims to create livelihood opportunities while helping preserve India’s rich culinary traditions.

Despite widespread consumption, many traditional food categories continue to remain fragmented and under-branded. Innocent Fresh believes this gap presents a significant opportunity to build trusted consumer brands around products that consumers already understand, purchase, and consume regularly.

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The opening represents a significant milestone in Krispy Kreme’s India growth story and its continued efforts to bring its doughnuts to more consumers across the country. With the Chandigarh launch, Krispy Kreme now operates 84 offline stores across India and more than 160 consumer touchpoints nationwide, including cloud kitchens. The brand is currently present across Bengaluru, Hyderabad, Chennai, Delhi NCR, Jaipur, and now Chandigarh, making this its first major North India expansion beyond Delhi NCR.

The new store at CP67 Mall offers Chandigarh consumers access to Krispy Kreme’s range of signature doughnuts, beverages, and chocolate-forward creations, particularly catering to Gen Z’s tastes. Designed as a vibrant and welcoming destination, the store reflects the brand’s focus on creating enjoyable, shareable experiences that resonate with today’s young consumers.

“Launching in Chandigarh on World Doughnut Day makes this opening particularly special for us,” said Gokul Kandhi, Chief Business Officer, Curefoods. “This launch represents the next chapter of Krispy Kreme’s growth in India. As we expand our footprint, we’re focused on building a brand that feels relevant to Indian consumers, especially Gen Z, who are shaping food culture today. India has a deep love for chocolate, and we’re leaning into that insight by creating indulgent doughnut experiences that are fun, expressive, and made for sharing. We’re excited to bring that experience to Chandigarh.”

As part of its India strategy, Krispy Kreme is strengthening its position as the Chocolate Doughnut Brand that brings together rich flavours, playful personalities, and shareable formats designed for a generation that values both taste and experience. The brand’s chocolate-first approach is inspired by a simple consumer insight: India loves chocolate.

The Chandigarh launch is part of Krispy Kreme’s broader strategy of expanding through a mix of flagship stores, retail formats, and cloud kitchens, ensuring the brand is available wherever consumers choose to discover and enjoy it. In addition to the new CP67 Mall location, Krispy Kreme is also available in the Chandigarh region through its outlets at Dhillon Plaza and Karnal Haveli.

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The addition of Adrenaline Rush alongside Sting gives PepsiCo a comprehensive energy drinks portfolio that appeals to both mass-market consumers and those seeking a more premium, performance-led experience. The combined portfolio of Sting and Adrenaline Rush will now allow soft drinks leader to address multiple consumer segments, offering choices that span from accessible everyday energy to premium, performance-driven beverages.

Commenting on the development, PepsiCo India and South Asia, Vice President and General Manager – Beverages, Nitin Bhandari said, “The energy drinks category in India continues to see strong growth, and we believe there is significant headroom for further expansion as consumers increasingly seek products that cater to different occasions, functional needs and aspirations.”

Powered by caffeine, taurine, and vitamins, the Passion Rush variant is designed to deliver Ultimate Focus, while the Classic Rush variant is crafted for Ultimate Performance, catering to consumers seeking sharper focus and high performance in their everyday pursuits. The bold international design language further reinforces the brand’s premium, modern, and expert positioning within the category.

“With two variants under Sting and two variants under its premium offering, PepsiCo is broadening consumer choice while addressing a wider range of taste preferences and consumption occasions,” the company spokesperson added in a statement. With its two brands – Sting and Adrenaline Rush – PepsiCo’s energy drinks range spans multiple consumer segments, offering options for budget-conscious buyers as well as consumers seeking enhanced performance and premium positioning.

Combining cinematic storytelling with dynamic, high-energy visuals, the newly launched campaign celebrates a generation driven by self-expression, individuality. Built on the insight that “when it’s in your name, you want to bring your A-Game,” the campaign positions Adrenaline Rush® as the ultimate companion for young consumers chasing their ambitions and passion-led pursuits. Commenting on the launch, Diksha Bajaj, Category Lead, Energy Drinks, PepsiCo India, said, “With Adrenaline Rush, we want to create a brand that is truly designed for the new generation. The campaign reflects the spirit of a generation that is constantly pushing boundaries and striving to unlock its full potential. We want to celebrate the dedication, intensity, and hustle behind every achievement, while building a brand that inspires consumers to pursue what matters most to them.”

Adding to this, Tarun Bhagat, Chief Marketing Officer, India BU Beverages, PepsiCo India, said “The energy drinks category in India continues to witness strong momentum, with consumers increasingly seeking products tailored to different occasions, functional needs and aspirations. Our focus is on driving category growth through a portfolio approach that addresses evolving consumer preferences across segments. With Adrenaline Rush®️, we are strengthening our presence in the premium energy drinks segment with a can format offering differentiated benefits of ultimate performance and focus, complemented by a compelling brand experience designed for today’s youth.”

Having established a strong presence in the energy drinks market with Sting, PepsiCo is now targeting premium-seeking consumers through Adrenaline Rush. The new launch expands its portfolio across key price points, with Sting available at Rs. 20 and Adrenaline Rush positioned at Rs. 60.

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The newly launched Bengaluru store, located in Nagarbhavi, further strengthens TOW’s growing footprint in its home market, while the Hyderabad launch at Srinagar Colony – its fifth in the city –  marks another strategic step in the brand’s expansion into key urban markets beyond Karnataka. Spread across approximately 1200 sq. ft the stores bring TOW’s curated range of organic, clean-label, and natural products to a rapidly growing base of health-conscious consumers in the city.

Both stores offer consumers access to a wide assortment of over 2,000+ thoughtfully curated products across everyday grocery and wellness categories. Staying true to TOW’s responsible retail philosophy, every product available at the stores is screened through the brand’s industry-first “Not In Our Aisle” framework, which excludes more than 25+ harmful and questionable ingredients commonly present in packaged consumer goods today. Through this stringent approach, TOW continues to strengthen its commitment towards clean-label and transparent retailing in India.

Commenting on the expansion, Gaurav Manchanda, Founder & Director, The Organic World, said, “Consumers today are becoming far more mindful about the choices they make for themselves and their families, and our endeavour has always been to make clean, trustworthy, and worry-free products more easily accessible. The launch of our new stores in Bengaluru and Hyderabad marks another important step in our larger vision of building a responsible retail ecosystem rooted in transparency, quality, and conscious living. As we continue to expand, our focus remains on empowering consumers with better choices so they can shop with confidence across everyday categories.”

The stores house a wide range of categories including organic fruits and vegetables, clean-label staples, cold-pressed oils, bilona ghee, toxin-free personal care, baby care essentials, healthy snacking options, vegan products, natural beverages, wellness supplements, and plant-based nutrition. Consumers will also have access to leading conscious brands such as WellBe, OSH, Vanam, Two Brothers Organic Farms, Conscious Foods, Urban Platter, Mezame, Heapwell, Gladful, Radico, Juicy Chemistry and Flying Kombucha, among others.

As the retail arm of Bengaluru-based Nimida Group, The Organic World continues to strengthen its retail footprint while staying committed to making worry-free and mindful consumption more accessible to Indian households. 

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At launch, Medusa will begin operations in Bengaluru as part of a phased expansion strategy across Karnataka, targeting presence across 1,000+ outlets with a focus on premium HORECA locations and licensed liquor outlets. Karnataka’s rollout will begin with Bengaluru as the primary focus, followed by Mysuru, with a broader statewide expansion planned for a later phase.

The Karnataka expansion is part of Medusa’s larger national growth plans as the brand continues to expand across key beer-consuming markets in India. Medusa’s portfolio is positioned alongside leading premium players in the market while maintaining strong value perception and aspirational appeal. The focus in the state will be on building long-term presence through regional brewing partnerships.

“Over the last few years, Medusa has expanded across multiple markets in India, and Karnataka is an important step in our next phase of growth. The state has a strong beer culture, a large consumer base. While Bengaluru is an important starting point for us, our focus is on building presence across Karnataka through major cities. We are entering the market with a long-term vision backed by regional brewing partnerships and strong local execution. We believe Karnataka can become a meaningful contributor to Medusa’s overall business,” stated Avneet Singh, Founder and CEO, Medusa Beverages.

Looking ahead, Medusa plans to expand its presence across South India over the next few years by increasing its reach across HORECA and licensed liquor channels in key markets. The brand currently commands a strong 10% market share in Delhi, reflecting its rapid growth in India’s beer market. The Karnataka launch marks another important step in Medusa’s wider expansion strategy as it continues to grow its footprint across major markets in the country.

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