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		<title>A Fresh Advantage: Goldiee’s Reinvention of Spice Preservation</title>
		<link>https://www.businessoffood.in/a-fresh-advantage-goldiees-reinvention-of-spice-preservation/</link>
		
		<dc:creator><![CDATA[Jigyasa Aggarwal]]></dc:creator>
		<pubDate>Mon, 29 Dec 2025 07:25:31 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
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		<guid isPermaLink="false">https://www.businessoffood.in/?p=13269</guid>

					<description><![CDATA[<p>In categories like spices, where aroma, purity, and sensory impact define loyalty, the customer focus on freshness is more pronounced than ever. For a legacy brand like Goldiee, trusted for decades in Indian kitchens, this moment demanded more than incremental improvement. Their answer is Fresh Lock, a packaging breakthrough that recasts how masalas should be preserved in [&#8230;]</p>
<p>The post <a href="https://www.businessoffood.in/a-fresh-advantage-goldiees-reinvention-of-spice-preservation/">A Fresh Advantage: Goldiee’s Reinvention of Spice Preservation</a> appeared first on <a href="https://www.businessoffood.in">Business of Food</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p class="wp-block-paragraph">In categories like spices, where aroma, purity, and sensory impact define loyalty, the customer focus on freshness is more pronounced than ever. For a legacy brand like Goldiee, trusted for decades in Indian kitchens, this moment demanded more than incremental improvement. Their answer is<strong> Fresh Lock, </strong>a packaging breakthrough that recasts how masalas should be preserved in an evolving retail ecosystem. </p>



<p class="wp-block-paragraph">Fresh Lock isn’t a cosmetic redesign. It is a technology-led rethink of the spice pack itself. Moisture, heat, and air exposure have always been the disruptors that strip masalas of their vibrancy. Once aroma escapes or natural oils dissipate, quality drops irreversibly. Fresh Lock’s high-barrier, moisture-resistant construction is engineered to shut out these variables entirely, creating a sealed environment that protects the volatility of spices from production to consumption.</p>



<p class="wp-block-paragraph">For retailers, the value is immediate and measurable. Traditional packaging often fails under real supply-chain conditions—transport heat, storage humidity, and multiple handling points. These inconsistencies lead to product degradation, consumer complaints, and weaker repeat cycles. Fresh Lock changes that trajectory. The technology stabilises the product across every leg of movement, ensuring that what reaches the shelf is as potent as what left the factory. Retailers benefit from longer shelf stability, fewer returns, and stronger consumer trust.</p>



<p class="wp-block-paragraph">Inside the kitchen, the change is instantly recognisable. The fragrance that escapes the moment the pack is opened. The clean, unclumped texture. The deeper, natural colour. The flavour consistency that holds across recipes. As home cooks demand purer, more authentic experiences—and as regional cuisines gain renewed attention—Fresh Lock delivers the sensory reliability that today’s consumer expects.</p>



<p class="wp-block-paragraph">What sets this innovation apart is the balance Goldiee strikes between heritage and precision engineering. The brand has always understood the heartbeat of the Indian kitchen, but Fresh Lock signals a readiness to lead the next phase of category evolution. While many players continue with traditional packaging, Goldiee is moving the industry forward with a solution that solves a longstanding, structural challenge.</p>



<p class="wp-block-paragraph">Another layer to this shift is its alignment with today’s fast-expanding retail channels. Hypermarkets, convenience formats, and quick-commerce platforms place increased pressure on product stability, given fluctuating temperatures and unpredictable transit cycles. Whether the pack sits on a shelf under bright lighting or travels in a delivery bag across the city, its integrity remains intact, giving retailers and consumers the same level of trust.</p>



<p class="wp-block-paragraph">As the spice market grows more crowded, differentiation has become rare—and often superficial. Fresh Lock breaks that pattern. It is a practical, tangible innovation that directly enhances product performance. By protecting freshness at every step, Goldiee is setting a new benchmark for quality in a category where expectations are rising faster than ever.</p>



<p class="wp-block-paragraph"></p>
<p>The post <a href="https://www.businessoffood.in/a-fresh-advantage-goldiees-reinvention-of-spice-preservation/">A Fresh Advantage: Goldiee’s Reinvention of Spice Preservation</a> appeared first on <a href="https://www.businessoffood.in">Business of Food</a>.</p>
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		<post-id xmlns="com-wordpress:feed-additions:1">13269</post-id>	</item>
		<item>
		<title>Sandeep Malik Steps into F&#038;B as CEO of Drunken Monkey, Bringing Retail Discipline to a Fast-Growing QSR Brand</title>
		<link>https://www.businessoffood.in/sandeep-malik-steps-into-fb-as-ceo-of-drunken-monkey-bringing-retail-discipline-to-a-fast-growing-qsr-brand/</link>
		
		<dc:creator><![CDATA[R S Roy]]></dc:creator>
		<pubDate>Mon, 29 Dec 2025 05:08:12 +0000</pubDate>
				<category><![CDATA[In Focus]]></category>
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		<guid isPermaLink="false">https://www.businessoffood.in/?p=13442</guid>

					<description><![CDATA[<p>After more than two decades of building and scaling fashion and retail businesses across India and international markets,&#160;Sandeep Malik&#160;has entered a new chapter — taking charge as&#160;Chief Executive Officer and Director at Drunken Monkey. Known for its fresh smoothies, bold flavours and youthful café culture, Drunken Monkey has emerged as one of India’s fastest-growing QSR [&#8230;]</p>
<p>The post <a href="https://www.businessoffood.in/sandeep-malik-steps-into-fb-as-ceo-of-drunken-monkey-bringing-retail-discipline-to-a-fast-growing-qsr-brand/">Sandeep Malik Steps into F&#038;B as CEO of Drunken Monkey, Bringing Retail Discipline to a Fast-Growing QSR Brand</a> appeared first on <a href="https://www.businessoffood.in">Business of Food</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p class="wp-block-paragraph">After more than two decades of building and scaling fashion and retail businesses across India and international markets,&nbsp;<strong>Sandeep Malik</strong>&nbsp;has entered a new chapter — taking charge as&nbsp;<strong>Chief Executive Officer and Director at Drunken Monkey</strong>.</p>



<p class="wp-block-paragraph">Known for its fresh smoothies, bold flavours and youthful café culture, Drunken Monkey has emerged as one of India’s fastest-growing QSR café brands. With over&nbsp;<strong>43 franchise partner outlets</strong>, a recently opened location in&nbsp;<strong>Abu Dhabi</strong>, and plans to scale to&nbsp;<strong>100 stores across India and five outlets in the UAE</strong>, the brand is now preparing for its next phase of structured growth. Its flagship café in&nbsp;<strong>Bengaluru</strong>&nbsp;anchors the brand’s positioning in one of India’s most competitive food markets.</p>



<p class="wp-block-paragraph">Malik’s appointment signals a strategic shift for the brand — one that blends entrepreneurial energy with seasoned retail execution.</p>



<p class="wp-block-paragraph"><strong>From Fashion Floors to Food Counters</strong></p>



<p class="wp-block-paragraph">A retail veteran with&nbsp;<strong>25+ years of experience</strong>, Malik brings deep expertise in&nbsp;<strong>P&amp;L management, brand launches, omnichannel operations, and large-scale retail execution</strong>. His career spans leadership roles across fashion, footwear and lifestyle retail, where he has consistently demonstrated the ability to scale businesses while building high-performance teams.</p>



<p class="wp-block-paragraph">Most recently, Malik spent nearly&nbsp;<strong>12 years at Bestseller India</strong>, where he led emerging brands and Select business portfolios. During this period, he played a pivotal role in launching&nbsp;<strong>Vero Moda Girl</strong>&nbsp;from concept to market in under six months, expanding it to&nbsp;<strong>200+ shop-in-shop points of sale within a year</strong>, and driving strong profitability across brands such as&nbsp;<strong>Jack &amp; Jones Junior</strong>&nbsp;and&nbsp;<strong>SELECTED</strong>. His earlier roles also included managing&nbsp;<strong>₹550+ crore P&amp;Ls</strong>, overseeing&nbsp;<strong>1,200+ retail doors</strong>, and expanding exclusive brand store networks at scale.</p>



<p class="wp-block-paragraph">Beyond Bestseller, Malik’s career includes leadership stints at&nbsp;<strong>Raymond Apparels</strong>,&nbsp;<strong>Reebok</strong>,&nbsp;<strong>Mahindra Retail</strong>,&nbsp;<strong>Sharaf Retail (Middle East)</strong>, and&nbsp;<strong>LTC International, Dubai</strong>, giving him rare cross-market exposure spanning India, the Middle East and global brand ecosystems.</p>



<p class="wp-block-paragraph">At Drunken Monkey, Sandeep Malik’s role is focused on building a scalable and disciplined QSR organisation rather than just accelerating store count. His priorities include strengthening the franchise model, improving unit economics, sharpening customer experience, and creating repeat-driven consumption through operational consistency and product freshness.</p>



<p class="wp-block-paragraph">Drawing from his retail background, Malik believes food and beverage today requires the same rigour as modern retail — speed, process discipline, consistency across locations, and a strong emotional connect with consumers. Drunken Monkey’s youthful positioning and smoothie-led menu provide a solid base to build a national café brand, with international expansion already underway through its presence in the Middle East.</p>



<p class="wp-block-paragraph">Industry observers note that Malik’s move reflects a broader trend of experienced retail leaders entering QSR to bring structure, systems, and scale-readiness to fast-growing food brands. With India’s QSR market becoming more competitive and consumer expectations rising, his blend of retail thinking and operational execution could help shape Drunken Monkey’s next phase of growth — steadily and sustainably.</p>
<p>The post <a href="https://www.businessoffood.in/sandeep-malik-steps-into-fb-as-ceo-of-drunken-monkey-bringing-retail-discipline-to-a-fast-growing-qsr-brand/">Sandeep Malik Steps into F&#038;B as CEO of Drunken Monkey, Bringing Retail Discipline to a Fast-Growing QSR Brand</a> appeared first on <a href="https://www.businessoffood.in">Business of Food</a>.</p>
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		<post-id xmlns="com-wordpress:feed-additions:1">13442</post-id>	</item>
		<item>
		<title>NRAI’s Santa’s Cause 2025 Brings Festive Cheer and Critical Support to Thousands across India</title>
		<link>https://www.businessoffood.in/nrais-santas-cause-2025-brings-festive-cheer-and-critical-support-to-thousands-across-india/</link>
		
		<dc:creator><![CDATA[Business of Food Bureau]]></dc:creator>
		<pubDate>Wed, 24 Dec 2025 12:31:43 +0000</pubDate>
				<category><![CDATA[Food Service]]></category>
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		<category><![CDATA[Sagar Daryani]]></category>
		<guid isPermaLink="false">https://www.businessoffood.in/?p=13435</guid>

					<description><![CDATA[<p>As the country came together to celebrate the spirit of Christmas, National Restaurant Association of India (NRAI) once again stepped beyond the kitchens and dining rooms to touch lives through NRAI Santa’s Cause 2025; NRAI’s annual CSR initiative. Launched in 2019 by the NRAI Kolkata Chapter, Santa’s Cause has since grown into a nationwide programme, [&#8230;]</p>
<p>The post <a href="https://www.businessoffood.in/nrais-santas-cause-2025-brings-festive-cheer-and-critical-support-to-thousands-across-india/">NRAI’s Santa’s Cause 2025 Brings Festive Cheer and Critical Support to Thousands across India</a> appeared first on <a href="https://www.businessoffood.in">Business of Food</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p class="wp-block-paragraph">As the country came together to celebrate the spirit of Christmas, National Restaurant Association of India (NRAI) once again stepped beyond the kitchens and dining rooms to touch lives through NRAI Santa’s Cause 2025; NRAI’s annual CSR initiative. Launched in 2019 by the NRAI Kolkata Chapter, Santa’s Cause has since grown into a nationwide programme, bringing together restaurateurs across city chapters in a shared commitment to compassion, inclusion and community care. The 2025 edition witnessed chapter-specific initiatives across multiple cities, reflecting the industry’s collective social responsibility.</p>



<p class="wp-block-paragraph">Rooted in the belief that the festive season should be meaningful for everyone, NRAI Santa’s Cause 2025 was rolled out across multiple cities in partnership with credible non-profit organisations. The initiative addressed pressing social needs—from underprivileged children and abandoned senior citizens to women in shelter homes and children requiring critical medical intervention—offering not just material support, but moments of warmth, dignity and reassurance.</p>



<p class="wp-block-paragraph">“NRAI Santa’s Cause reflects the restaurant community’s deep-rooted commitment to giving back,” said <strong>Sagar Daryani, </strong>President, <strong>National Restaurant Association of India </strong>(NRAI). <em>“Hospitality is not limited to our restaurants—it is about empathy, responsibility and standing by communities that need care the most. Seeing our members across cities come together year after year to support meaningful causes is truly inspiring</em>.”</p>



<p class="wp-block-paragraph">In Delhi NCR, spanning the Delhi, Noida and Gurugram chapters, Santa’s Cause 2025 focused on supporting underprivileged children and abandoned senior citizens. In collaboration with NGOs such as Donate a Meal Trust, Noida Deaf Society, Shikshalaya, Than Singh Ki Paatshala and The Earth Saviours Foundation, Christmas gifts and essential supplies were distributed to over 400 children, spreading festive cheer and a sense of inclusion.</p>



<p class="wp-block-paragraph">Extending its impact beyond one-day celebrations, NRAI is also providing infrastructure support to permanent shelter homes for over 400 senior citizens across the region. Recognising the challenges faced by the elderly, especially during winter, the initiative aims to ensure long-term care, dignity and comfort.</p>



<p class="wp-block-paragraph">The NRAI Kolkata Chapter, where Santa’s Cause was first launched in 2019, once again led a large-scale outreach effort. The chapter reached nearly 3,000 children through partnerships with institutions including St. Xavier’s School, Ramrik School, St. James School, Bustee Welfare, Tata Medical Centre and other community organisations. Entirely planned, executed and funded by chapter members, the initiative combined gift distribution with interactive celebrations featuring music, dance and poetry—creating memorable festive experiences for children.</p>



<p class="wp-block-paragraph">In Chennai, the NRAI Chapter aligned Santa’s Cause with a life-saving mission. In partnership with the Noel Foundation, members launched a fundraising drive to support paediatric heart surgeries for children with congenital heart defects, setting a target of ₹4 lakh to enable two critical procedures. The initiative highlighted the power of collective goodwill in delivering timely medical intervention.</p>



<p class="wp-block-paragraph">Meanwhile, the NRAI Vadodara Chapter collaborated with Nari Sanrakshan Gruh, an abandoned women’s shelter, to distribute winter essentials such as sweaters, scarves and socks to residents—ensuring comfort, care and protection during the colder months.</p>



<p class="wp-block-paragraph">Through Santa’s Cause 2025, NRAI once again demonstrated that the Indian restaurant industry stands firmly rooted in community values. As restaurateurs across the country donned Santa hats and stepped into neighbourhoods, shelters and hospitals, the initiative transformed festive goodwill into tangible, on-ground impact—spreading hope, warmth and cheer to thousands.</p>
<p>The post <a href="https://www.businessoffood.in/nrais-santas-cause-2025-brings-festive-cheer-and-critical-support-to-thousands-across-india/">NRAI’s Santa’s Cause 2025 Brings Festive Cheer and Critical Support to Thousands across India</a> appeared first on <a href="https://www.businessoffood.in">Business of Food</a>.</p>
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		<post-id xmlns="com-wordpress:feed-additions:1">13435</post-id>	</item>
		<item>
		<title>McDonald’s India’s Most-Loved Favourites Continue to Rule Hearts in 2025</title>
		<link>https://www.businessoffood.in/mcdonalds-indias-most-loved-favourites-continue-to-rule-hearts-in-2025/</link>
		
		<dc:creator><![CDATA[Business of Food Bureau]]></dc:creator>
		<pubDate>Wed, 24 Dec 2025 09:21:46 +0000</pubDate>
				<category><![CDATA[Food Service]]></category>
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		<guid isPermaLink="false">https://www.businessoffood.in/?p=13431</guid>

					<description><![CDATA[<p>McDonald’s India (West &#38; South) reveals key menu trends of 2025, highlighting that customers continued to come back for flavours they love the most. Across burgers, beverages, and desserts, iconic favourites remained at the heart of everyday McDonald’s moments.  Burgers: Icons That Never Miss Beverage preferences show clear stickiness, with Cappuccino, Iced Coffee, and Classic [&#8230;]</p>
<p>The post <a href="https://www.businessoffood.in/mcdonalds-indias-most-loved-favourites-continue-to-rule-hearts-in-2025/">McDonald’s India’s Most-Loved Favourites Continue to Rule Hearts in 2025</a> appeared first on <a href="https://www.businessoffood.in">Business of Food</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p class="wp-block-paragraph"><strong>McDonald’s India (West &amp; South) </strong>reveals key menu trends of 2025, highlighting that customers continued to come back for flavours they love the most. Across burgers, beverages, and desserts, iconic favourites remained at the heart of everyday McDonald’s moments. </p>


<div class="wp-block-image">
<figure class="aligncenter size-full is-resized"><img fetchpriority="high" decoding="async" width="440" height="430" src="https://www.businessoffood.in/wp-content/uploads/2025/12/Capture-7.png" alt="" class="wp-image-13432" style="width:486px;height:auto" srcset="https://www.businessoffood.in/wp-content/uploads/2025/12/Capture-7.png 440w, https://www.businessoffood.in/wp-content/uploads/2025/12/Capture-7-300x293.png 300w, https://www.businessoffood.in/wp-content/uploads/2025/12/Capture-7-150x147.png 150w, https://www.businessoffood.in/wp-content/uploads/2025/12/Capture-7-24x24.png 24w, https://www.businessoffood.in/wp-content/uploads/2025/12/Capture-7-48x48.png 48w" sizes="(max-width: 440px) 100vw, 440px" /></figure>
</div>


<p class="wp-block-paragraph"><strong>Burgers: Icons That Never Miss</strong></p>



<ul class="wp-block-list">
<li><strong>The McAloo Tikki Burger continues to reign supreme</strong>, retaining its position as the top-selling burger through 2023, 2024 and 2025. Its enduring popularity underscores its iconic status, driven by a winning combination of taste, value, and familiarity that resonates across generations.</li>
</ul>



<ul class="wp-block-list">
<li><strong>Classic favourites dominate the burgers portfolio</strong>, with McVeggie, McChicken, and Chicken Surprise maintaining steady demand year-on-year. This consistency reflects consumers’ preference for trusted, comforting flavours they can always count on. </li>
</ul>



<ul class="wp-block-list">
<li><strong>The McSpicy Chicken Burger remains a standout performer</strong>, reaffirming the sustained love for bold, spicy flavours among Indian consumers. Its continued success across multiple years highlights its role as a dependable indulgence choice.</li>
</ul>



<p class="wp-block-paragraph"><strong>Beverage preferences show clear stickiness</strong>, with Cappuccino, Iced Coffee, and Classic Cold Coffee continuing to lead the category in 2025. This trend signals a maturing café culture, where customers repeatedly return to their preferred coffee choices, complemented by the steady popularity of Chocolate Shake and Hot Chocolate.</p>



<p class="wp-block-paragraph"><strong>Desserts: Familiar, Fun and Forever Favourites</strong>, Soft Serve remains the undisputed favourite dessert across all three years, reinforcing its status as a timeless McDonald’s classic. The McSwirl range, including McSwirl and Mango McSwirl, along with indulgent choices like Oreo McFlurry, continues to enjoy sustained demand, showing how customers’ switch between everyday nostalgic choices and indulgent treat moments</p>



<p class="wp-block-paragraph"><strong>A Menu Built on Trust and Love</strong></p>



<p class="wp-block-paragraph">Overall, <strong>the three year data highlights </strong>how customers stuck to their favourites across categories. This consistency underscores the strength of McDonald’s core menu and its ability to deliver dependable and feel-good taste experiences.</p>
<p>The post <a href="https://www.businessoffood.in/mcdonalds-indias-most-loved-favourites-continue-to-rule-hearts-in-2025/">McDonald’s India’s Most-Loved Favourites Continue to Rule Hearts in 2025</a> appeared first on <a href="https://www.businessoffood.in">Business of Food</a>.</p>
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		<post-id xmlns="com-wordpress:feed-additions:1">13431</post-id>	</item>
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		<title>Habanero Foods ventures into the new category of Snacking with the Launch of Habanero Nachos  </title>
		<link>https://www.businessoffood.in/habanero-foods-ventures-into-the-new-category-of-snacking-with-the-launch-of-habanero-nachos/</link>
		
		<dc:creator><![CDATA[Business of Food Bureau]]></dc:creator>
		<pubDate>Wed, 24 Dec 2025 05:49:01 +0000</pubDate>
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					<description><![CDATA[<p>Habanero Foods International Pvt. Ltd. announced the launch of Nachos, marking the brand’s entry into the ready-to-eat snacking category. Known for its globally inspired sauces, dips, and tortilla wraps, the Bengaluru-based gourmet food company is expanding its portfolio with a snack format that reflects its core philosophy of bold flavour, quality ingredients, and everyday versatility. [&#8230;]</p>
<p>The post <a href="https://www.businessoffood.in/habanero-foods-ventures-into-the-new-category-of-snacking-with-the-launch-of-habanero-nachos/">Habanero Foods ventures into the new category of Snacking with the Launch of Habanero Nachos  </a> appeared first on <a href="https://www.businessoffood.in">Business of Food</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p class="wp-block-paragraph"><strong>Habanero Foods International Pvt. Ltd.</strong> announced the launch of Nachos, marking the brand’s entry into the ready-to-eat snacking category. Known for its globally inspired sauces, dips, and tortilla wraps, the Bengaluru-based gourmet food company is expanding its portfolio with a snack format that reflects its core philosophy of bold flavour, quality ingredients, and everyday versatility.</p>



<p class="wp-block-paragraph">Crafted in small batches using carefully sourced ingredients, including locally procured produce, Habanero Nachos are designed to deliver consistent taste and freshness while staying rooted in responsible sourcing practices. The range is available in three distinctive variants, Zingy Jalapeno, Mango Chilli, and Peri Peri, each offering a balanced combination of crunch, spice, and tang. Suitable for multiple occasions, from workday breaks and travel to casual entertaining and relaxed evenings at home, the nachos are priced at INR 55 for a 70g pack, making premium flavour both accessible and convenient.</p>



<p class="wp-block-paragraph">The introduction of nachos represents a natural extension of Habanero’s existing portfolio. With the brand’s dips and sauces already part of regular consumer consumption, nachos provide a complementary base that can be enjoyed straight from the pack or paired creatively. This expansion aligns with evolving snacking habits, where consumers seek flavour-forward options that are easy to consume and adaptable across different moments of the day.</p>



<p class="wp-block-paragraph">Commenting on the launch, <strong>Griffith David, </strong><em>Founder &amp; CEO, Habanero Foods,</em> said, “Indian consumers today are deeply influenced by global food trends, yet their expectations remain grounded in familiarity and comfort. At Habanero, our approach has always been to create globally inspired flavours that integrate effortlessly into everyday life. Nachos allow us to offer that experience in a simple, convenient format without compromising on taste or quality.”</p>



<p class="wp-block-paragraph">Habanero Nachos will be available pan-India, beginning with leading quick-commerce and e-commerce platforms, including Blinkit, Swiggy Instamart, Zepto, BigBasket, and Amazon. Distribution will be expanded to modern trade and select general retail outlets across key metropolitan markets and emerging cities in the coming months.</p>



<p class="wp-block-paragraph">The launch will be supported through organic digital storytelling and lifestyle-led influencer collaborations, focusing on authentic consumption moments rather than overt promotion. This measured approach reflects the brand’s emphasis on building long-term relevance and meaningful consumer engagement.</p>



<p class="wp-block-paragraph">With the launch of Habanero Nachos, the brand continues to strengthen its position at the intersection of global flavour and everyday living. Looking ahead, Habanero plans to further develop its snacking portfolio with new flavour innovations, reinforcing its commitment to evolving lifestyles and refined yet approachable food experiences.<strong><em><strong><em></em></strong></em></strong></p>



<p class="wp-block-paragraph"></p>
<p>The post <a href="https://www.businessoffood.in/habanero-foods-ventures-into-the-new-category-of-snacking-with-the-launch-of-habanero-nachos/">Habanero Foods ventures into the new category of Snacking with the Launch of Habanero Nachos  </a> appeared first on <a href="https://www.businessoffood.in">Business of Food</a>.</p>
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		<post-id xmlns="com-wordpress:feed-additions:1">13428</post-id>	</item>
		<item>
		<title>The Untold Story of Merchandising: India&#8217;s &#8220;Silent Salesman&#8221; Shaping Consumer Choices</title>
		<link>https://www.businessoffood.in/the-untold-story-of-merchandising-indias-silent-salesman-shaping-consumer-choices/</link>
		
		<dc:creator><![CDATA[Mahimm Gupta]]></dc:creator>
		<pubDate>Wed, 24 Dec 2025 05:03:00 +0000</pubDate>
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		<guid isPermaLink="false">https://www.businessoffood.in/?p=13415</guid>

					<description><![CDATA[<p>On the crowded shelves of kirana stores and the neat aisles of supermarkets across India, an unseen force shapes countless buying choices every day. Merchandising, the careful art of how products are displayed, stocked, and made visible at the point of sale, acts like a silent salesperson for brands. It works quietly behind the scenes [&#8230;]</p>
<p>The post <a href="https://www.businessoffood.in/the-untold-story-of-merchandising-indias-silent-salesman-shaping-consumer-choices/">The Untold Story of Merchandising: India&#8217;s &#8220;Silent Salesman&#8221; Shaping Consumer Choices</a> appeared first on <a href="https://www.businessoffood.in">Business of Food</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>This content is for members only. Visit the site and log in/register to read.</p>
<p>The post <a href="https://www.businessoffood.in/the-untold-story-of-merchandising-indias-silent-salesman-shaping-consumer-choices/">The Untold Story of Merchandising: India&#8217;s &#8220;Silent Salesman&#8221; Shaping Consumer Choices</a> appeared first on <a href="https://www.businessoffood.in">Business of Food</a>.</p>
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		<post-id xmlns="com-wordpress:feed-additions:1">13415</post-id>	</item>
		<item>
		<title>How India Swiggy’d 2025: A Feast for the Fast, the Foodie, and the Future!</title>
		<link>https://www.businessoffood.in/how-india-swiggyd-2025-a-feast-for-the-fast-the-foodie-and-the-future/</link>
		
		<dc:creator><![CDATA[Business of Food Bureau]]></dc:creator>
		<pubDate>Tue, 23 Dec 2025 09:47:05 +0000</pubDate>
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		<guid isPermaLink="false">https://www.businessoffood.in/?p=13419</guid>

					<description><![CDATA[<p>The 10th edition of How India Swiggy’d is a snapshot of India’s love affair with food and a recap of the year’s delicious highlights. Big Year, Big Bites Breakfast Staples to Midnight Binges: Through the day, our cravings painted a vibrant picture of India’s culinary soul, moving seamlessly from the comforting rituals of breakfast to the [&#8230;]</p>
<p>The post <a href="https://www.businessoffood.in/how-india-swiggyd-2025-a-feast-for-the-fast-the-foodie-and-the-future/">How India Swiggy’d 2025: A Feast for the Fast, the Foodie, and the Future!</a> appeared first on <a href="https://www.businessoffood.in">Business of Food</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p class="wp-block-paragraph">The <strong>10th edition of How India Swiggy’d</strong> is a snapshot of India’s love affair with food and a recap of the year’s delicious highlights.</p>



<p class="wp-block-paragraph"><a></a><strong><u>Big Year, Big Bites</u></strong></p>



<ul class="wp-block-list">
<li>With a decade-long record of being the favourite, Biryani continued to reign supreme! With <strong>93 million biryanis ordered in 2025, (that&#8217;s 194 orders per minute or 3.25 biryanis every second</strong>), Biryani is the undisputed King, proving that while trends may come and go, India&#8217;s deep-rooted love for this aromatic masterpiece remains constant. <strong>Chicken Biryani (57.7 million orders) </strong>was the most loved in the Biryani universe with the highest number of repeat orders.</li>



<li><strong>Burgers were the second most loved with 44.2 million orders,</strong> followed by <strong>Pizzas with 40.1 million orders</strong>. Another favourite dish was <strong>Veg Dosa with 26.2 million orders </strong>proving that this crispy, golden classic is much loved by foodies.</li>



<li>Snack time (3- 7 pm) is a mood and we all live in it. Burgers were the most ordered amongst snacks with <strong>Chicken Burgers leading the pack (6.3 million orders)</strong>, and <strong>Veg Burgers as close second with 4.2 million orders. </strong>Other loved snacks were Chicken Roll (4.1 million orders), Veg Pizza (3.6 million orders) and Chicken Nuggets (2.9 million orders).</li>



<li><strong>The Chai-Samosa ritual continued with 3.42 million Samosas and 2.9 million Adrak Chai ordered during snack time (3pm-7pm) in 2025.</strong></li>



<li>Dessert delights and indulgence: While <strong>White Chocolate Cake topped the charts with 6.9 million orders, 2025 was also the year of love for desi favourites. </strong>Chocolate Cake (5.4 million orders) and Gulab Jamun (4.5 million orders) featured in the top 3 desserts ordered. Kaju Barfi (2 million orders), and Besan Ladoo (1.9 million orders) ranked 2nd and 3rd in Indian sweets.</li>



<li><strong>Chocolate was the flavour of the year in ice creams</strong> with 3.3 million Dark Chocolate ice creams and 2.6 million Chocolate Sundaes ordered.</li>



<li>Global cuisines entered the carts with <strong>Mexican (16 million orders), Tibetan (12 million+ orders), Korean (4.7 million orders) cuisines becoming consumer favourites.</strong> Matcha was the most searched global cuisine in 2025.</li>



<li>Hyperlocal is the new authentic, with love for local cuisines. <strong>Pahari cuisine marked a 9x growth, while orders in Malabari, Rajathani, Malvani and other regional cuisines also grew almost 2x in the past one year.</strong></li>



<li>Without a doubt, <strong>Dinner</strong> is the ultimate Bahubali of mealtimes, with dinner orders nearly <strong>32% higher than lunch</strong> orders</li>



<li>Big Heart, Bigger Celebrations: A <strong>single consumer in Hyderabad </strong>spent <strong>Rs. 47,106</strong> and ordered 65 boxes of Dry Fruit Cookies Gift Pack in August to kickstart the festive period!</li>



<li>A foodie in Mumbai redefined “dining all day”<strong>and placed 3,196 food orders on Swiggy in 2025. That&#8217;s almost 9 food orders/day- this was the highest in the country!</strong></li>



<li>For those cravings and hunger pangs, quick food delivery with Bolt came to the rescue.<strong> Highest number of deliveries were in Bengaluru,</strong> followed by<strong> Hyderabad and Mumba</strong>i. Also, Ahmedabad, Jaipur, Vizag and Kochi were the top emerging markets for Bolt</li>



<li>Continuing the reign of the sweet tooth on Bolt<strong>,</strong> the good-old<strong> Chocolate Cakes and Gulab Jamun </strong>were the<strong> most-ordered desserts to curb hunger pangs in 10 minutes.</strong> </li>



<li><strong>On Swiggy’s 99Store, the highest number of orders were placed in Bengaluru followed by Hyderabad and Mumbai.</strong> 99Store also saw popularity in emerging cities such as Indore, Vizag, and Kochi. <strong>The top selling desserts were Chocolate Pastries (2.3 lakh orders) and Chocolate Cakes (1.3 lakh orders). </strong>Apart from Chicken Biryani, Paneer Pizzas, Corn Garlic Bread, Chicken Fry were amongst the most ordered dishes through 99Store.</li>



<li>Interestingly, <strong>a customer in Mumbai ordered a massive feast &#8211; </strong>15 units of Dum Chicken Biryani , 10 plates of Chicken Meatball Kebab, 5 plates of Falafel-E-Khaas and Pepper Paneer Biryani, and 100 Gulab Jamuns on 99Store! Seems like a huge party!</li>



<li>The true enablers, our delivery partners ensured your cravings met with a smile, and a hot meal! Our delivery partners clocked an epic <strong>1.24 billion kilometers this year </strong>&#8211; that’s like driving the distance from Kashmir to Kanyakumari <strong>340,000 times and still stopping for chai</strong>!</li>



<li>Mohammad Razique, our Delivery partner from Bengaluru delivered an incredible <strong>11,718 orders this year</strong>, while Poongodi, a partner from Chennai <strong>led the female partners</strong> by delivering <strong>8169 orders in 2025!</strong></li>
</ul>


<div class="wp-block-image">
<figure class="alignleft size-full is-resized"><img decoding="async" width="459" height="320" src="https://www.businessoffood.in/wp-content/uploads/2025/12/image006.png" alt="" class="wp-image-13423" style="width:390px;height:auto" srcset="https://www.businessoffood.in/wp-content/uploads/2025/12/image006.png 459w, https://www.businessoffood.in/wp-content/uploads/2025/12/image006-300x209.png 300w, https://www.businessoffood.in/wp-content/uploads/2025/12/image006-150x105.png 150w" sizes="(max-width: 459px) 100vw, 459px" /></figure>
</div>


<p class="wp-block-paragraph"><a></a><strong><u>Breakfast Staples to Midnight Binges:</u></strong></p>



<p class="wp-block-paragraph">Through the day, our cravings painted a vibrant picture of India’s culinary soul, moving seamlessly from the comforting rituals of breakfast to the high-energy indulgence of late-night feasts.</p>



<ul class="wp-block-list">
<li>Breaking the fast: The humble Idli emerged as the morning favourite and was a front-row contender in India&#8217;s breakfast lineup. In 2025, <strong>11 million Idlis were delivered making it the most popular breakfast item, followed by Veg Dosas (9.6 million orders). Veg and Medhu Vadas ranked 3rd and 4th. </strong>Veg Puri (1.26 million orders) and Aloo Parantha (1.25 million orders) )were also amongst the top favourite breakfast items ordered.</li>



<li>Late night (12am &#8211; 2am) binging evolved from being a guilty secret to popular habit, bringing the perfect end to the day. <strong>Chicken Burgers were the most ordered late night food with 2.3 million orders. </strong>Chicken Biryani, Veg Burgers, and Veg Pizzas were amongst the top favourites in the list of late night binges. Chocolate Waffles, Chocolate Cakes and White Chocolate cake were the most ordered desserts for late night binging.</li>
</ul>



<p class="wp-block-paragraph"><strong><u>Festive Mania</u></strong></p>



<p class="wp-block-paragraph">In India, food isn&#8217;t just a meal, it’s the guest of honor at every celebration, a delicious thread that weaves together our festive spirit and turns every milestone into a shared moment of joy.</p>



<ul class="wp-block-list">
<li>Lord Ganesha’s favorite treat took the nation by storm this year, with a staggering <strong>2.28 lakh modaks</strong> delivered to homes on Ganesh Chaturthi across India as celebrations reached a sugar-coated peak.</li>



<li>From <strong>99,200 plates of Sabudana Khichdi</strong> to <strong>over</strong> <strong>one lakh Vrat Thalis and 70,000 orders for Sabudana Vada,</strong> India proved that Navratri (September 22-30, 2025), is just as much about the food as it is about the faith.</li>



<li>When the clock struck 8 PM on Ashtami (September 30, 2025), the nation broke its fast in unison! We clocked a massive <strong>2.2 lakh orders in just 60 minutes</strong>, with the value of orders soaring <strong>17% higher</strong> than last year.</li>



<li><strong>Freedom, Biryani, and a Falooda Surprise!</strong> While Chicken Biryani remained the national favorite on Independence Day, it was <strong>Kannur</strong> that stole the spotlight. One legendary order of <strong>50 Special Faloodas</strong> proved that non-metro cities know how to celebrate like no one else!</li>



<li>On Rakhi, an incredible <strong>4,650 orders were placed every single minute</strong> during dinner! From a <strong>Rs. 15,740 feast in the heartlands</strong> to a <strong>massive Rs. 26,434 spread in the metros</strong>, families celebrated in a big way</li>



<li>Diwali saw the festivities peak as India indulged in a grand spread by ordering<strong> 1.7 million kgs of sweets, dry fruits &amp; desserts during Diwali week.</strong></li>
</ul>


<div class="wp-block-image">
<figure class="alignright size-full is-resized"><img decoding="async" width="633" height="413" src="https://www.businessoffood.in/wp-content/uploads/2025/12/image009-1.png" alt="" class="wp-image-13424" style="aspect-ratio:1.5327197844104337;width:387px;height:auto" srcset="https://www.businessoffood.in/wp-content/uploads/2025/12/image009-1.png 633w, https://www.businessoffood.in/wp-content/uploads/2025/12/image009-1-300x196.png 300w, https://www.businessoffood.in/wp-content/uploads/2025/12/image009-1-150x98.png 150w" sizes="(max-width: 633px) 100vw, 633px" /></figure>
</div>


<p class="wp-block-paragraph"><strong><u>Where cravings meet value and convenience<a></a></u></strong></p>



<p class="wp-block-paragraph">Innovative features on the Swiggy app have redefined urban convenience, creating seamless new ways for millions to gather, celebrate, and enjoy their favorite meals together. From Incognito mode to Group Orders, from eating healthy to making train travel more memorable by ordering their favourite food through Food On Train- here’s how India enjoyed great food and great convenience!</p>



<ul class="wp-block-list">
<li>High Protein foods were the real MVP this year, w<strong>ith 23 million orders. </strong>Bengaluru led the way in this category, followed by Mumbai and Hyderabad.</li>



<li>Swiggy’s Incognito Modehas become the ultimate &#8220;hush-hush&#8221; feature, allowing users to explore their food interests because some cravings are strictly between you and your appetite. <strong>69.32% YoY growth was recorded in orders placed in Incognito mode in 2025.</strong> Bengaluru held the top position followed by Hyderabad and Mumbai. The feature was also a hit amongst emerging markets like Jaipur, Ahmedabad, Chandigarh and Nagpur. <strong>1 pm and 8 pm were the two most preferred slots for making incognito orders.</strong></li>
</ul>



<p class="wp-block-paragraph"><strong><u>Dining Out evolves from Indulgence to Lifestyle Favourite</u></strong></p>



<p class="wp-block-paragraph">Stepping out to eat became more than just a meal this year; it turned into a grander social occasion as diners flocked to their favorite spots to soak in the atmosphere and create lasting memories. Whether it was a planned celebration or a spontaneous evening out, the vibrant dining scene reflected the customer’s growing desire to turn every outing into a shared experience.</p>



<ul class="wp-block-list">
<li><strong>23.7 million diners were seated in 2025, </strong>with most diners in Bengaluru (4.5 million), Delhi (3.9 million), and Hyderabad (3.7 million). The national average bookings per day also increased more than 2x in one year!</li>



<li><strong>Dining out gained popularity in emerging markets </strong>like Jaipur, Chandigarh, Kochi, Dehradun, Vadodara and Mangalore also featured in the top 20 cities using Swiggy Dineout.</li>



<li>Through Swiggy Dineout,<strong> India saved a total of Rs 774 crore </strong>in 2025. Even emerging markets like Jaipur (Rs. 20 crore), Chandigarh (Rs. 19 Crore) and Ahmedabad (Rs. 16.7 Crore) enjoyed huge savings. <strong>A single highest saving of Rs. 150,800 was enjoyed by a customer in Bengaluru.</strong></li>



<li>Single <strong>highest billing was by two customers in Bengaluru and two customers in Mumbai of Rs. 3 lakhs each. </strong>In Pune, a customer made a single highest payment of Rs. 173,885/-</li>



<li><strong>Late night parties </strong>continued to be popular in Bengaluru, followed by Mumbai, Delhi and Pune! Interestingly, Chandigarh. Lucknow, Indore, Surat also featured in the list of top 20 cities</li>



<li>Coimbatore, Vizag and Nagpur had the highest average value of bill on Swiggy Dineout amongst emerging markets</li>



<li>Why party alone? <strong>Group bookings were most popular in Bengaluru (7.49 lakh bookings)</strong> followed by Delhi (6.29 lakh bookings) and Hyderabad (5.7 lakh bookings).</li>



<li>Savings Galore with Great India Restaurant Festival. <strong>India saved a whopping Rs. 324.6 Crores during GIRF</strong>. While Delhi (Rs. 65.9 Crores), Bengaluru (Rs. 64.2 Crores) and Hyderabad (Rs. 47.7 Crores) saved the most, emerging markets like Jaipur and Chandigarh also enjoyed bumper savings.</li>



<li><strong>Buffet bookings jumped 78%</strong> to reach 219,320 in 2025. The trend was most pronounced in Delhi (82,125 bookings), followed by Bengaluru and Hyderabad.</li>



<li>With 1.6 million bookings in 2025,<strong> Premium Dining grew a massive 123.7%</strong> in the past one year. Mumbai and Bengaluru clocked over 120% growth, Jaipur and Lucknow clocked over 165% growth in bookings.</li>
</ul>



<ul class="wp-block-list">
<li><strong>Dinecash was a runway success in Bengaluru, Delhi </strong>and <strong>also was popular in emerging markets like Ahmedabad and Jaipur.</strong></li>
</ul>



<p class="wp-block-paragraph">In 2025, our collective relationship with food has shifted from simple sustenance to a vibrant expression of culture and connection. This year’s trends prove that whether we are dining in the shadows of the night or celebrating under the bright lights of a restaurant, our shared love for food continues to turn every meal into a lasting memory.</p>



<p class="wp-block-paragraph"><strong>Rohit Kapoor,</strong><em> CEO, Swiggy Food Marketplace</em><strong>,</strong> said “In India, food is never just food, it’s how moments begin- a hurried “quick bite” that turns into comfort food or that late night when hunger arrives before sleep does. This is the reason why How India Swiggy’d is close to my heart. It isn’t just about the mind-blowing 93 million biryanis ordered, the growing appetite for global cuisines, or rediscovering local favourites. It’s about what sits beneath those numbers: moods, memories, and moments that people chose to celebrate with food. At Swiggy, we’re fortunate to witness these stories every single day and be a part of everyday joys.”</p>
<p>The post <a href="https://www.businessoffood.in/how-india-swiggyd-2025-a-feast-for-the-fast-the-foodie-and-the-future/">How India Swiggy’d 2025: A Feast for the Fast, the Foodie, and the Future!</a> appeared first on <a href="https://www.businessoffood.in">Business of Food</a>.</p>
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		<post-id xmlns="com-wordpress:feed-additions:1">13419</post-id>	</item>
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		<title>On Kisan Diwas, bigbasket reaches milestone of 50,000 registered farmers in its Direct Sourcing Network</title>
		<link>https://www.businessoffood.in/on-kisan-diwas-bigbasket-reaches-milestone-of-50000-registered-farmers-in-its-direct-sourcing-network/</link>
		
		<dc:creator><![CDATA[Business of Food Bureau]]></dc:creator>
		<pubDate>Tue, 23 Dec 2025 08:29:49 +0000</pubDate>
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		<category><![CDATA[Seshu Kumar Tirumala]]></category>
		<guid isPermaLink="false">https://www.businessoffood.in/?p=13412</guid>

					<description><![CDATA[<p>Marking Kisan Diwas, bigbasket, a TATA Enterprise, highlighted the scale and impact of its farmer sourcing ecosystem, which today connects over 50,000 farmers across 16 states through a network of 120+ farm-gate collection centres. This initiative enables farmers to access organised markets directly and reinforces bigbasket’s commitment to building a transparent, efficient, and farmer-centric fresh [&#8230;]</p>
<p>The post <a href="https://www.businessoffood.in/on-kisan-diwas-bigbasket-reaches-milestone-of-50000-registered-farmers-in-its-direct-sourcing-network/">On Kisan Diwas, bigbasket reaches milestone of 50,000 registered farmers in its Direct Sourcing Network</a> appeared first on <a href="https://www.businessoffood.in">Business of Food</a>.</p>
]]></description>
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<p class="wp-block-paragraph">Marking Kisan Diwas,<strong> bigbasket,</strong> a TATA Enterprise, highlighted the scale and impact of its farmer sourcing ecosystem, which today connects over <strong>50,000 farmers</strong> across 16 states through a network of <strong>120+ farm-gate </strong>collection centres. This initiative enables farmers to access organised markets directly and reinforces bigbasket’s commitment to building a transparent, efficient, and farmer-centric fresh produce supply chain.<br><br>bigbasket began its direct engagement with farmers in 2015 with its first collection centre at Malur near Bengaluru. Over the past decade, the company has steadily expanded this model pan-India, enabling farmers to access organized markets directly from their villages and reducing dependence on traditional intermediaries.<br><br>Through this network, farmers supply fruits and vegetables directly to bigbasket, with the company ensuring payments within 48 hours of Goods Receipt Note (GRN) directly into their bank accounts. This has helped bring predictability, transparency, and income security to thousands of farming households.<br><br>The backbone of bigbasket’s sourcing operations is its on-ground team of 400+ agricultural graduates, including one agronomist at every collection centre. These agronomists work closely with registered farmers on a daily basis, mapping fields and crops using bigbasket’s in-house Farmus app, which enables geotagging of farms, crop estimation, and harvest forecasting. Farmers are also guided on cultivating high-demand and high-return crops, aligned with bigbasket’s requirements.<br><br>Speaking on the occasion, <strong>Seshu Kumar Tirumala, </strong><em>Chief Buying &amp; Merchandising Officer, bigbasket, </em>said, &#8220;Our relationship with farmers is central to how we think about building the fresh food ecosystem. As this network has grown, the focus has been on long-term trust, consistent engagement, and shared value creation, rather than short-term procurement. That approach has shaped how our sourcing model has scaled over the last decade.”<br><br>In addition to conventional sourcing, bigbasket has built a strong organic sourcing ecosystem through 12 exclusive organic collection centres, supporting around 6,300 organic farmers. The company facilitates organic certification for these farmers at its own cost and deploys Jaivikmitras, trained rural youth from local communities, to guide farmers on organic farming practices such as preparation of Jeevamruth, Beejamruth, and Neemastra, along with crop planning support.</p>



<p class="wp-block-paragraph">Through these initiatives, bigbasket continues to strengthen its partnership with India’s farmers, reinforcing the message that empowering farmers is integral to building a sustainable and reliable food ecosystem.</p>
<p>The post <a href="https://www.businessoffood.in/on-kisan-diwas-bigbasket-reaches-milestone-of-50000-registered-farmers-in-its-direct-sourcing-network/">On Kisan Diwas, bigbasket reaches milestone of 50,000 registered farmers in its Direct Sourcing Network</a> appeared first on <a href="https://www.businessoffood.in">Business of Food</a>.</p>
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		<post-id xmlns="com-wordpress:feed-additions:1">13412</post-id>	</item>
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		<title>RapidShyp unveils Ayumi to deliver 99% accuracy in predictive logistics for Indian eCommerce</title>
		<link>https://www.businessoffood.in/rapidshyp-unveils-ayumi-to-deliver-99-accuracy-in-predictive-logistics-for-indian-ecommerce/</link>
		
		<dc:creator><![CDATA[Business of Food Bureau]]></dc:creator>
		<pubDate>Tue, 23 Dec 2025 06:53:36 +0000</pubDate>
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		<guid isPermaLink="false">https://www.businessoffood.in/?p=13407</guid>

					<description><![CDATA[<p>RapidShyp announced the launch of RapidShyp Ayumi, an advanced AI-powered delivery intelligence engine set to bring extraordinary predictability and clarity to eCommerce logistics. Positioned as “AI that understands your deliveries,” Ayumi is a unified intelligence layer that thinks, learns, and acts with brands, enabling them to prepare smarter fulfilment strategies. Offering up to 99% accurate delivery predictions, the [&#8230;]</p>
<p>The post <a href="https://www.businessoffood.in/rapidshyp-unveils-ayumi-to-deliver-99-accuracy-in-predictive-logistics-for-indian-ecommerce/">RapidShyp unveils Ayumi to deliver 99% accuracy in predictive logistics for Indian eCommerce</a> appeared first on <a href="https://www.businessoffood.in">Business of Food</a>.</p>
]]></description>
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<p class="wp-block-paragraph">RapidShyp announced the launch of <strong>RapidShyp Ayumi</strong>, an advanced AI-powered delivery intelligence engine set to bring extraordinary predictability and clarity to eCommerce logistics. Positioned as <em>“AI that understands your deliveries,” </em>Ayumi is a unified intelligence layer that thinks, learns, and acts with brands, enabling them to prepare smarter fulfilment strategies. Offering up to 99% accurate delivery predictions, the tool introduces a new standard of precision to Indian eCommerce.</p>



<p class="wp-block-paragraph">Forming the core of its ecosystem is&nbsp;<strong>Ayumi Predict</strong>, the engine’s high-accuracy RTO identification and prevention module. Built on RapidShyp’s comprehensive dataset, courier signals, and millions of shipment outcomes, Ayumi Predict consistently analyses buyer behaviour, seasonal patterns, and ground-level logistics conditions. Its advanced scoring model assesses past shopping habits, cancellation history, payment behaviour, address quality, location reliability, delivery difficulty, historical delivery outcomes, and regional fulfilment patterns to zero in on the probability of return before an order leaves the warehouse. By identifying high-risk orders ahead of dispatch, Ayumi Predict enables prompt interventions such as address confirmation, verification calls, or COD-to-prepaid nudges. These alerts empower brands to resolve issues at the source, helping lower RTO losses by up to 40%, while saving packaging, workforce, shipping costs, and operational time.</p>



<p class="wp-block-paragraph">Speaking about the launch, <strong>Ravi Goel, </strong><em>CEO, RapidShyp, </em>said, “Logistics has operated for too long on assumptions, delays, and reactive decisions. With Ayumi, RapidShyp is changing that by giving sellers real-time intelligence and precision-driven frameworks that bring predictability to deliveries. This innovation is expected to contribute to nearly 30% month-on-month growth, while helping sellers achieve more reliable, efficient, and cost-effective shipping outcomes. Going forward, RapidShyp will continue to invest in advanced technologies to build a simpler, smarter, and more dependable logistics ecosystem for businesses at every stage.”</p>



<p class="wp-block-paragraph">Guided by this fundamental principle,&nbsp;<strong>Ayumi Promise</strong>&nbsp;provides hyper-accurate Estimated Delivery Dates (EDDs). It analyses courier lane performance, real-time network load, seasonal behaviour, and historical delivery patterns to offer accuracy even during festive peaks or demand surges. Designed to avoid static estimates, it delivers timelines that reduce buyer anxiety, lower “Where is my order?” queries, increase delivery confidence, and drive stronger conversion and repeat purchase rates.</p>



<p class="wp-block-paragraph">Further enhancing fulfilment is&nbsp;<strong>Ayumi Select</strong>, the platform’s intelligent courier allocation engine. It evaluates lane-level performance, pin code–level reliability, real-time courier stress signals, sorting centre congestion, seasonal trends, and long-term courier consistency to suggest the most suitable carrier for each shipment. Every recommendation is supported by a delivery success-probability score, helping sellers eliminate guesswork and improve first-attempt delivery rates.</p>



<p class="wp-block-paragraph">These predictive and optimisation capabilities are complemented by&nbsp;<strong>Ayumi Sense</strong>, an on-demand, conversational logistics co-pilot available via chat and voice. It allows sellers to process orders instantly, answer shipping queries, retrieve performance insights, clarify delivery timelines, and navigate platform features in seconds, offering on-demand assistance that simplifies decision-making for teams of all sizes. Reinforcing its commitment to accessible innovation, RapidShyp offers Ayumi within its zero-platform-fee model. Growing D2C brands and enterprise-scale sellers can simply benefit from AI-led clarity without any additional costs.</p>



<p class="wp-block-paragraph">With this new tool, RapidShyp further strengthens its position as one of India’s most progressive logistics tech platforms. Its infrastructure, spanning multi-courier integrations, extensive pin code reach, automated allocation engines, and an analytics dashboard, is now elevated by a precision engine that equips businesses with clarity, predictability, and control across the entire fulfilment cycle.</p>
<p>The post <a href="https://www.businessoffood.in/rapidshyp-unveils-ayumi-to-deliver-99-accuracy-in-predictive-logistics-for-indian-ecommerce/">RapidShyp unveils Ayumi to deliver 99% accuracy in predictive logistics for Indian eCommerce</a> appeared first on <a href="https://www.businessoffood.in">Business of Food</a>.</p>
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		<post-id xmlns="com-wordpress:feed-additions:1">13407</post-id>	</item>
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		<title>Popeyes launches first airport store at Mumbai’s Chhatrapati Shivaji Maharaj International Airport, Terminal 2</title>
		<link>https://www.businessoffood.in/popeyes-launches-first-airport-store-at-mumbais-chhatrapati-shivaji-maharaj-international-airport-terminal-2/</link>
		
		<dc:creator><![CDATA[Business of Food Bureau]]></dc:creator>
		<pubDate>Tue, 23 Dec 2025 06:02:04 +0000</pubDate>
				<category><![CDATA[Food Service]]></category>
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		<category><![CDATA[Popeyes]]></category>
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		<category><![CDATA[Sameer Khetarpal]]></category>
		<guid isPermaLink="false">https://www.businessoffood.in/?p=13403</guid>

					<description><![CDATA[<p>Popeyes has announced the launch of its first airport outlet at Mumbai’s Chhatrapati Shivaji Maharaj International Airport, Terminal 2. The opening marks a strategic step in the brand’s India expansion following its entry into the Mumbai market earlier this year in August. Launched in partnership with AMRL, the new store underscores Popeyes&#8217; focus on bringing its globally [&#8230;]</p>
<p>The post <a href="https://www.businessoffood.in/popeyes-launches-first-airport-store-at-mumbais-chhatrapati-shivaji-maharaj-international-airport-terminal-2/">Popeyes launches first airport store at Mumbai’s Chhatrapati Shivaji Maharaj International Airport, Terminal 2</a> appeared first on <a href="https://www.businessoffood.in">Business of Food</a>.</p>
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<p class="wp-block-paragraph"><strong>Popeyes </strong>has announced the launch of its first airport outlet at Mumbai’s Chhatrapati Shivaji Maharaj International Airport, Terminal 2. The opening marks a strategic step in the brand’s India expansion following its entry into the Mumbai market earlier this year in August.</p>



<p class="wp-block-paragraph">Launched in partnership with AMRL, the new store underscores Popeyes&#8217; focus on bringing its globally loved flavours to one of India’s busiest aviation gateways. The Mumbai T2 opening reflects the brand’s growing momentum and its intent to be part of premium locations like the airport.</p>



<p class="wp-block-paragraph">Visitors at Mumbai T2 forecourt can now enjoy Popeyes&#8217; globally renowned favourites such as the Chicken Sandwich, Signature Fried Chicken, Boneless Chicken with international flavours, and a Hot &amp; Messy range curated for the Indian palate. Staying true to its Louisiana Cajun heritage, all chicken is fresh, hand-battered, hand-breaded, and marinated for 12 hours to deliver bold, distinctive flavour.</p>



<p class="wp-block-paragraph">Speaking on the expansion into airport locations, <strong>Sameer Khetarpal, </strong><em>CEO and MD, Jubilant FoodWorks Limited,</em> said that airports have become critical touchpoints for brand discovery and repeat engagement. “Airports are no longer just transit points, they are where brands are discovered. Launching at Mumbai T2 allows us to engage with a high-intent, high-frequency audience and take Popeyes beyond the high street. After a strong response in Mumbai since August, this opening is a deliberate move to scale the brand in premium travel-led locations.”</p>



<p class="wp-block-paragraph">Highlighting the role of food and beverage in shaping passenger experience, a <strong>spokesperson from AMRL</strong> noted that curated partnerships are central to their airport strategy. “The launch of Popeyes at CSMIA marks a significant milestone in AMRL’s F&amp;B growth. Airports today are evolving into lifestyle destinations, and food &amp; beverage plays a pivotal role in shaping that experience. Partnering with a globally iconic brand like Popeyes aligns strongly with our vision of offering world-class choices to travellers. Mumbai Airport T2, being one of India’s busiest and most aspirational gateways, is the perfect location for this debut. This collaboration reflects our focus on quality, consistency, and global relevance. We remain committed to strengthening India’s airport F&amp;B ecosystem through meaningful partnerships.”</p>



<p class="wp-block-paragraph">The Popeyes Mumbai T2 store is now open to travellers, offering dine-in and takeaway options for both domestic and international passengers.</p>



<p class="wp-block-paragraph"></p>
<p>The post <a href="https://www.businessoffood.in/popeyes-launches-first-airport-store-at-mumbais-chhatrapati-shivaji-maharaj-international-airport-terminal-2/">Popeyes launches first airport store at Mumbai’s Chhatrapati Shivaji Maharaj International Airport, Terminal 2</a> appeared first on <a href="https://www.businessoffood.in">Business of Food</a>.</p>
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		<post-id xmlns="com-wordpress:feed-additions:1">13403</post-id>	</item>
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