Description
As food brands race to go global, their greatest challenge remains winning local. From Unilever’s margarine misadventure in India to Maggi’s iconic rise, and Yoplait’s uphill journey in the U.S., the packaged food industry offers a fascinating lens into the dynamics of globalization, localization, and the ever-evolving art of consumer connection. Our feature on pages 18-26 unpacks why some products soar across borders while others stumble—and lays out the new playbook for food brands navigating today’s complex, cross-cultural marketplace.
This imperative to adapt and evolve is equally urgent on the home front. India’s top FMCG players are entering a new phase of hypergrowth, powered by premiumisation, rural revival, wellness-led portfolios, and digitally rewired distribution models. As our deep-dive on pages 30-38 shows, from behemoths like HUL and ITC to agile disruptors betting on D2C and functional innovation, the sector is in full transformation mode. With a $1.3 trillion horizon in sight, the winners will be those who deliver not just scale—but also speed, precision, and relevance.
That same trinity—scale, speed, and soul—defiines the journey of India’s biggest foodservice name: Haldiram’s. The cover story on pages 40-45 charts how this trusted homegrown brand has gone from sweet shop icon to global foodservice force—without ever losing its cultural authenticity. With over 150 outlets spanning high streets, highways, and airports, Haldiram’s is a symbol of tradition served with modern flair—delivering not just food, but trust and taste in equal measure.
On the future-forward side of food, our story on pages 46-47explores the technologies reshaping the way we cook. From AI-powered ovens to IoT-connected kitchens, culinary tech is no longer about convenience alone—it’s about precision, personalization, and sustainability. The kitchen is becoming a smarter, more responsive space, where tradition meets transformation in real-time.
Each of these stories relects a deeper truth: the future of food isn’t just about what we eat, but how we connect—with cultures, technologies, and changing consumer desires.
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