The Mumbai-born sourdough pizza chain has appointed retail veteran Gaurav Sachdeva as Chief Operating Officer at a time when the company is scaling rapidly across India’s urban foodservice landscape.

“43 stores, 12 cities — aiming to take it to 200-plus restaurants in the next few years,” says Sachdeva, summing up the ambition driving the brand’s next phase of growth.

But Si Nonna’s story is not merely about expansion. It is about building an entirely different pizza culture in India.

Beyond Conventional Pizza

Founded in 2022 by Ayush Jatia, Si Nonna’s entered a market long dominated by value-led, delivery-heavy pizza chains. Instead of competing on discounts or speed, the company built its identity around slow fermentation, artisanal preparation and immersive dining experiences.

The brand’s core differentiator lies in its sourdough philosophy.

Its pizzas are crafted using long-fermented dough, inspired by authentic Neapolitan techniques, creating a lighter, airy and flavour-forward crust that stands apart from conventional commercial pizza bases. The company has consistently highlighted craftsmanship, fermentation science and ingredient quality as central to its proposition.

Si Nonna’s also became India’s first pizzeria to receive certification from the Associazione Verace Pizza Napoletana (AVPN), the globally recognised authority that preserves authentic Neapolitan pizza traditions — a milestone that significantly elevated its credibility in premium culinary circles.

Building a Menu Around Craft and Freshness

Unlike mainstream chains that rely heavily on standardised mass-market offerings, Si Nonna’s menu has evolved around artisanal combinations, fresh ingredients and elevated comfort food.

The menu spans:

• Classic Neapolitan-style sourdough pizzas
• Burrata-based pizzas
• Truffle-infused variants
• Fresh mozzarella and ricotta-led combinations
• Roasted vegetable toppings
• Pepperoni and gourmet meat selections
• Handcrafted appetisers and sides
• Desserts inspired by Italian café culture
• Specialty beverages and coffee pairings

The company has also built strong appeal through its open kitchens, visible dough preparation and wood-fired cooking processes that turn pizza-making into a theatre-led dining experience.

In many ways, Si Nonna’s operates closer to a modern lifestyle café than a traditional QSR chain.

Its outlets are designed to encourage community engagement, long-format dining and social sharing — a strategy that resonates strongly with younger urban consumers seeking experiential food brands rather than transactional eating occasions.

Dine-In Energy with Digital Reach

While dine-in remains central to the Si Nonna’s experience, the brand has simultaneously leveraged digital platforms to expand accessibility.

The company is available across major food delivery platforms including Swiggy and Zomato, allowing it to participate in India’s rapidly growing premium delivery economy without diluting its experiential positioning.

This hybrid strategy — combining artisanal dine-in culture with digital convenience — has helped the company scale faster across markets.

The brand now operates across Mumbai, Pune, Bengaluru, Delhi NCR, Ahmedabad, Surat, Indore and several other cities, largely focusing on premium malls, high-street destinations and affluent urban catchments.

Why the Brand Is Scaling Fast

Si Nonna’s rise reflects larger shifts underway in India’s foodservice industry.

Urban consumers today are increasingly willing to pay more for:

• Authenticity
• Ingredient quality
• Better fermentation and healthier formats
• Open kitchens and transparency
• Instagram-worthy dining spaces
• Global culinary storytelling
• Community-led food experiences

The premium pizza segment, especially sourdough and artisanal formats, is emerging as one of the fastest-growing sub-categories within organised foodservice.

Si Nonna’s has managed to position itself at the intersection of premium dining, café culture and modern lifestyle consumption.

Its rapid expansion from a single Mumbai outlet to 43 stores across 12 cities in a short span underlines the growing consumer appetite for differentiated food brands.

Enter Gaurav Sachdeva

As Si Nonna’s prepares for its next expansion phase, the company has brought in a leader with deep experience in scaling consumer-facing businesses.

Sachdeva joins after serving as Chief Retail Officer at BlueStone and brings over two decades of experience across Bestseller India, Puma, Hero Cycles, VF Corporation and Genpact.

Originally from Shimla, he often speaks about resilience as a defining influence in his life.

“Hailing from Shimla, my school was a 4 km uphill walk every day. I did that for 12 years and resilience is my biggest gain from there,” he says.

An alumnus of Pearl Academy of Fashion, LDT Nagold and INSEAD, Sachdeva believes strongly in people-led leadership and brand-building.

“At work my biggest kick is when someone I worked with gets promoted to the next level. At home the same kick comes when someone loves what I cook,” he says.

That blend of operational scale, consumer understanding and passion for experience-driven brands could prove critical as Si Nonna’s attempts to transform from a fast-growing premium pizza chain into one of India’s defining modern foodservice brands.

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Evolving food landscape has a way to make inroads to Delhi grub hubs, consequentially bringing NŌDO – Ramen, Sushi, Dimsum—India’s first dedicated Grab & Go Pan-Asian kitchen to Khan Market. The concept sits between quick-service efficiency and casual dining sensibility, aimed at diners who still want global flavours, just in a more immediate, portable format.

Sushi, dimsum, and ramen have steadily built their place on menus across cities, though most often within dine-in-led restaurants or scattered delivery offerings. What has been missing, however, is a format built specifically around how these foods are actually consumed today—quickly, frequently, and often on the move.

NŌDO builds its model around that gap. Orders are prepared through a combination of centralised preparation and live assembly, ensuring the freshness stays intact. Equal attention is given to how the food travels. Sushi is packed in structured trays, dim sum is laid out in secure boxes while ramen is assembled in spill-proof bowls. It is a system built as much for delivery and takeaway as it is for a quick dine-in stop.

“We built NŌDO around a simple observation—people still crave quality Asian food, but they don’t always have the time for a traditional dining experience,” says Shivang Gupta, Founder of NŌDO. “Our goal was to create a format where speed, consistency, and flavour coexist without compromise. From how the ramen is assembled to how the sushi is packed, every detail is designed for convenience without losing authenticity.” 

Ruhi Gupta, Co- founder of  NŌDO says, “We believe NŌDO is not just launching a kitchen, but introducing a new way of consuming Asian food in India. The grab-and-go format has been missing in this category, and we’ve built NŌDO to fill that gap with precision. It’s fast, it’s consistent, and it’s designed for the pace of urban life—without losing the depth and authenticity that people expect from  pan cuisine.”

The menu is intentionally focused on three categories—sushi, dimsum, and ramen. Ramen is one of the biggest draws–it can be customised based on choice of broth, noodles, and toppings and NŌDO is the only one providing such a wide variety of ramen flavors. One of the key dishes is the Kimchi Umami bowl, which brings together a fermented kimchi broth with gochugaru heat, greens, and a jammy egg, with options to choose between wheat noodles, udon, or pad thai, and proteins ranging from tofu and jammy egg to cheese.

Flavour profiles move across familiar but layered territory—from the depth of kimchi-based broths to the richness of tonkotsu and lighter Thai coconut curries. Sushi, under the section The Tokyo Street, offers rolls like asparagus tempura, avocado cream cheese, katsu chicken, and seafood dynamite. The dimsum selection includes cream cheese with chilli oil, Thai nutty vegetable, charcoal chicken, and butter garlic prawn. 

The drinks menu is simple and includes refreshing beverages in classic and fruit-forward flavours such as lychee and grape. All in all, NŌDO is an accessible premium brand that caters to an urban audience, particularly younger consumers who seek global options yet want quick, consistent and easy to consume choices. 

The brand plans to expand across high-density urban pockets where speed, reliability, and delivery readiness matter as much as flavour. By narrowing its focus to three categories and building an execution-first model around them, NŌDO is not simply adding another Asian restaurant to the city’s growing list- it is redefining how fast, flavourful, and future-ready urban dining can be.

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Built on the philosophy of #DelhiInEveryBite, Pincode Delhi has carved a niche for itself by recreating the depth, indulgence, and nostalgia of North Indian cuisine — something that has long been underserved in Mumbai’s dining landscape. From its indulgent chole bhature and slow-simmered dal makhani to its robust selection of Amritsari kulchas, tikkas, and chaap, the menu is a celebration of Delhi’s iconic street food culture and timeless dhaba traditions.

Spanning approximately 2,000 sq. ft. and accommodating close to 100 guests, the new outlet is designed to mirror the warmth and familiarity of Delhi’s food scene. With thoughtfully curated interiors and a comfort-first approach, the space aims to become a go-to destination for both everyday indulgence and group dining experiences.

Speaking on the expansion, Founder Esha Gogia shares:
“Mumbai has shown us incredible love since our first outlet. With this new space, we’re excited to take the flavours of Delhi to a wider audience. For me, this brand has always been about more than just food — it’s about recreating a feeling. If someone walks in and says, ‘this tastes exactly like Delhi,’ that’s everything.”

What sets Pincode Delhi apart is its obsessive focus on authenticity — from sourcing the right culinary talent to undergoing multiple rounds of recipe trials. The brand draws direct inspiration from Delhi and Amritsar, ensuring that every dish delivers both familiarity and depth.

With this launch, Pincode Delhi continues to strengthen its footprint in Mumbai while staying rooted in its core ethos — bold flavours, consistency, and an experience that feels both nostalgic and deeply comforting.

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Over the years, Aerocity has become closely intertwined with the growth story of Daryaganj, evolving into one of its most prominent locations. The new launch signals a bold new chapter for the brand, which has traditionally focused on mid-sized formats with 50–75 covers to maintain a disciplined and sustainable operating model.

ALSO READ: Daryaganj Restaurant: Reviving a Legacy, Building a Rs.100-Crore Powerhouse

However, sustained demand and strong repeat patronage across outlets—particularly in Aerocity—prompted a strategic rethink. Customers frequently highlighted challenges around availability, with feedback pointing to difficulties in securing reservations, especially for larger groups, and a consistent call for a bigger format.

Responding to this demand, the company has introduced Daryaganj GOLD, a 150-seater flagship format—its largest in India and the only outlet under the GOLD concept in the country. The format follows the brand’s initial debut of the concept in Bangkok last year.

Daryaganj GOLD represents an elevated expression of the brand, featuring a specially curated GOLD Menu alongside its signature classics, available exclusively at this location. The concept also carries a personal significance, with ‘GOLD’ (Swaran) named in tribute to the grandmother of co-founder Raghav Jaggi.

The new outlet has been designed to offer a more expansive and immersive dining experience, with larger seating areas, private dining rooms, chef-led experiences, live performances, and interactive elements such as live tawa and chaat counters—while retaining the warmth and hospitality that define the Daryaganj brand.

Located at GMR Square, Aerocity, the launch of Daryaganj GOLD reinforces the brand’s intent to scale thoughtfully while responding to evolving consumer expectations—positioning itself as a destination for North Indian cuisine at a larger, more experiential scale.

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Positioned as one of Mumbai’s fastest-growing lifestyle hubs, Downtown Powai houses a blend of Grade A office spaces, leading corporate occupiers and established residential neighbourhoods. The introduction of The Irish House enhances its all-day social and dining ecosystem, offering a neighbourhood pub format tailored to young professionals and the local catchment.

A well-known name in Mumbai’s casual dining and nightlife circuit, The Irish House brings its signature mix of classic pub fare, approachable beverages and a relaxed setting to the destination. The new outlet features contemporary interiors and an intimate layout designed for after-work gatherings and social occasions. Notably, the launch also introduces craft beers on tap for the first time within the brand’s portfolio, alongside a range of beer-based cocktails—reflecting evolving consumer preferences and expanding the brand’s beverage offering.

The menu continues to draw from its established culinary roots, featuring a mix of European, Continental and Tex-Mex dishes. Popular items such as Fish & Chips, Grande Nachos, Hunter’s Penne, Irish Trash Can and Twisted LIIT remain central, ensuring familiarity for existing patrons while attracting new audiences.

Commenting on the development, Nitin Bir, Vice President – Retail Leasing, Brookfield Properties, said the addition reinforces the company’s focus on building mixed-use destinations that function as active social ecosystems rather than standalone commercial spaces.

Downtown Powai continues to evolve as a curated urban destination, integrating offices, retail and dining within a pedestrian-friendly environment. With over 25 food and beverage brands—including Episode One, The Nutcracker, Hitchki and Bayroute—alongside community-driven programming such as events and pop-ups, the development continues to build a strong identity as a lifestyle-led destination. The opening of The Irish House further adds to its growing appeal as a key dining and leisure hub in Mumbai.

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Located at Sri Sai Arcade on 24th Main Road, the store marks a key milestone in Licious’ retail expansion strategy, integrating its full-stack capabilities- from sourcing and product innovation to customer experience- into a single, omnichannel format. The store also enables 15-minute deliveries across the HSR catchment, reflecting the brand’s push towards a seamless blend of offline discovery and rapid online fulfilment.

The flagship outlet has been thoughtfully designed to showcase Licious’ widest assortment in a modern, well-organised environment. The layout allows customers to comfortably explore the range while engaging with a contemporary meat retail format that prioritises ease, accessibility, and visual appeal.

Built around Licious’ core pillars of freshness, quality, and hygiene, all products are delivered fresh and chilled, supported by responsible sourcing practices and stringent quality controls. The store also features a modern retail layout with international-standard visual merchandising and trained Meat Experts offering customised cuts and guided assistance.

The store features an extensive portfolio of over 100 SKUs, including fresh chicken, mutton, and a wide selection of freshwater and seawater fish. In addition, customers can choose from a diverse range of ready-to-cook and ready-to-eat offerings, including momos, kebabs, crispies, and more. The assortment has been curated to reflect the diverse preferences of the HSR community, catering to multiple cuisines, cultures, and household needs, positioning the store as a one-stop destination for meat and seafood.

Freshness, quality, and hygiene remain central to the Licious promise. All products available at the store are fresh and chilled, ensuring superior taste and consistency. The brand continues to follow responsible and sustainable sourcing practices, maintaining the stringent quality standards that define the Licious ecosystem.

The retail experience is further elevated through international-standard visual merchandising, creating a clean, modern, and premium environment. Customers also have access to trained Meat Experts who provide assistance with product selection and offer customised cuts tailored to specific dishes and cooking requirements.

Commenting on the launch, R Chandramohan, Senior Vice President, Offline Business, said, “At Licious, we are constantly re imagining how consumers experience meat and seafood. With this flagship store, we are bringing the complete Licious experience closer to our customers by combining a premium in-store environment with the speed and reliability of our online platform. This launch reflects our broader vision of building modern meat and seafood destinations that are rooted in trust, innovation, and customer-centricity.”

With this launch, Licious continues to redefine meat and seafood retail in India, setting new benchmarks in convenience, quality, and customer-centric innovation, while expanding its footprint in high-demand urban catchments.

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What started as a single outlet in Kolkata in 2008 has grown into a network that added a new store every 36 hours through the last financial year. That kind of pace does not happen just like this.

The expansion comes on the back of sustained consumer demand across the Indian food service sector, shaped by a growing urban population, rising disposable incomes, and a clear shift toward out-of-home food consumption.

A wider store network has brought Wow! Momo closer to consumers in key markets, while investments in supply chain and technology have sharpened product consistency and delivery quality at scale. The brand is focusing on reaching 1200 crore revenue by 2027, numbers that point to genuine consumer pull, not just real estate expansion.

Commenting on the milestone, Sagar Daryani, Co-Founder and CEO, Wow! Momo Foods Pvt. Ltd., said: “200 stores and 40 new cities in a single financial year is a number we are proud of, but what it really represents is the depth of execution across our team, and our supply chain. We have worked hard to raise the bar on product consistency, dining experience, and speed of service, and the consumer response has validated that. In FY 2026-27, we plan to open another 150 to 200 stores, with a sharper focus on tier-2 and tier-3 markets where we see significant headroom. We are also doubling down on (tech investment) as we go deeper into these markets.” 

The past year also saw the brand introduce new product formats and menu innovations, reinforcing its approach of driving category growth. The 200-store expansion also created over many direct jobs across the country, spanning store operations, supply chain, and backend support.

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The newly launched restaurant spans approximately 5,000 sq. ft. on the ground floor and offers seating for up to 150 guests. The addition is aimed at enhancing the overall dining and leisure experience within the Metro Shopping Space.

With this launch, The BBQ Company hosted guests for an evening centered around live grills and a vibrant, interactive dining format. The restaurant features a table-side grilling concept complemented by an extensive buffet, catering to both group outings and family occasions.

Commenting on the launch, Nandini Taneja, CEO, Bhumika Enterprises, said, “The way people engage with dining spaces is clearly evolving, and we are seeing a preference for formats that feel more participative and social. With The BBQ Company, the focus was on introducing a concept that naturally brings people together, where the experience builds at the table. Faridabad is maturing as a consumption market, and there is a visible openness to formats that offer both quality and engagement. This 5,000 sq. ft. addition is part of our broader approach at Bhumika NHPC Metro, where we are consciously curating offerings that are not just relevant today but can sustain interest over time.”

The NHPC Metro project is being developed as a Public-Private Partnership by Bhumika Realty in Faridabad. The addition of The BBQ Company further positions the development as a growing hub for retail, dining, and entertainment, aimed at attracting both local residents and shoppers.

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Located at Tower C, First Floor, Spectrum Metro Phase 1, Sector 75, the newly opened café offers a distinctive blend of a live kitchen, French bakery, in-house coffee roastery, and Italian wood-fired pizzeria—making it a one-stop destination for food and coffee enthusiasts.

Designed with a strong focus on aesthetics and experience, Chelvies Coffee Company combines thoughtfully curated interiors with an artisanal approach to food and beverages, creating a space “where every cup tells a story.” The café brings together freshly brewed specialty coffee, handcrafted baked goods, and a curated menu of global flavours, catering to the evolving preferences of urban consumers who increasingly seek experiential dining options.

Commenting on the launch, Ajendra Singh, Vice-President, Sales & Marketing, Spectrum@Metro, said, “We are delighted to welcome Chelvies Coffee Company to Spectrum@Metro. The brand’s unique concept of combining a coffee roastery with a live kitchen and bakery aligns perfectly with our vision of offering a dynamic and experience-driven retail environment. We are confident that this addition will further enhance the overall lifestyle quotient for our visitors.”

With this addition, Spectrum@Metro continues to strengthen its positioning as a preferred destination for premium retail and culinary experiences in Noida, attracting leading brands and offering visitors a vibrant, all-encompassing lifestyle hub.

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“Crossing ₹100 crore in FMCG is not just a revenue milestone for us, it’s proof that a QSR-born brand can build large, scalable consumer packaged businesses when execution leads to strategy, we have always believed that our restaurants are not the end point, but the launchpad. This is the outcome of years of building categories, not chasing trends,” said Sagar Daryani, Co-Founder & CEO, Wow! Momo Foods.

The Footprint Maximisation: With a formidable footprint across both Q-Com and Modern Retail, Wow! Momo FMCG is present across 450+ Cities in the country with over 6,000 touch points. In modern retail, the brand is present across leading chains including Reliance Retail, DMart, SPAR, Metro Cash & Carry, Nature’s Basket, and Modern Bazaar, alongside strong regional players such as Vijeta, Sangeetha, and Arambagh. 

Across quick commerce, Wow! Momo FMCG enjoys near-universal presence on Blinkit, Swiggy Instamart, Zepto, Flipkart Minutes, BigBasket, and Amazon, ensuring high visibility and velocity in impulse-led food categories.

Over the past 30+ months Wow! Momo FMCG has been able to establish presence to category leadership across both quick commerce and modern retail, making it one of India’s most widely distributed new-age FMCG brands.

Growing Beyond Frozen

Wow! Momo FMCG continues to lead the momos category across platforms, while Cuppa Noodles has emerged as a key growth engine. The cup noodles range currently clocks approximately ₹3 crore in monthly revenue and is available in over 1,000 Reliance Retail stores nationwide, alongside strong traction on quick-commerce platforms.

In January 2026, Wow! Momo FMCG entered packaged pouch noodles with 5 uniquely curated Korean Noodles range; a never-before taste culmination bringing the whole soul of Seoul in a single pouch. A move expected to accelerate growth in the ambient foods segment. The company has also initiated a focused general trade rollout in Karnataka and West Bengal, prioritising depth of distribution and on-ground execution. The on-going LPG crisis has pushed the consumption to consolidate around convenience – making Wow! Momo’s, Momo’s range, cup-noodles scale strong, grow by 20%-30% MOM.

Scaling Frozen and Ambient Food Categories

Wow! Momo FMCG’s portfolio is anchored around two core pillars:

1. Frozen Foods: Momos, Protein Rich Smileys, and frozen grated coconut, where the brand has emerged as category leader. The next big thing this summer remains: Launch and scaling of Wow! Kulfi, the recent rollout marks its entry into the fast-growing frozen dessert segment this summer.

2.Ambient Foods: Cup noodles, pouch noodles, and a growing pipeline of oriental cuisine-led offerings.

Global Expansion & Building Fortifying Exports

Exports have become a key growth pillar for Wow! Momo FMCG. The brand is currently present across Germany, the UK, Singapore, Poland, Russia, Saudi Arabia, Oman, Bahrain, Kuwait, Qatar, and the UAE, with the GCC emerging as a priority market.

In the Middle East, Wow! Momo FMCG is distributed by Al Tayeb, part of the LuLu Group, providing strong market access across the Gulf. With strong momentum across domestic channels and international markets, Wow! Momo FMCG is redefining how Indian QSR brands can successfully build large, scalable FMCG businesses. In India and internationally.

“From India to the world, our goal is simple, to build food brands that travel, scale, and endure,” Daryani said.

The Wow! Momo FMCG Saga

The brand’s FMCG story is all about focused category leadership, backed by execution, not experimentation. It is is turning QSR muscle into FMCG scale, building categories, creating heroes, and taking Indian food brands to the world. 

The story is about Indian entrepreneurship, building connections with the consumer and a story that starts from QSR kitchens to national shelves, from share of the stomach to share of your kitchen. It is about the company rewriting the playbook for how Indian food brands scale.

About Wow! Momo Foods Pvt. Ltd.
Wow! Momo Foods Pvt. Ltd. is one of India’s fastest-growing QSR chains, known for pioneering the momo category with innovative formats and flavours. With a strong presence across multiple cities and a diverse portfolio including Wow! Momo, Wow! China, and Wow! Chicken, the brand continues to drive category innovation and high-impact consumer campaigns.

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