Monarch Liberty Hospitality Pvt Ltd has opened its sixth property in approximately 4 years and its largest to date. Sorena, a duplex dining and bar concept spanning the 11th and 12th floors in Bandra, is the group’s most significant single-property commitment since its founding.
The property spans approximately 11,000 sq ft across two floors, with seating capacity for 250. On the team front, Sorena’s launch has added to Monarch’s workforce, taking the group’s total headcount to 550 across all properties, including two pivotal leadership additions over the past year: Kersi Marker, Chief Operating Officer, and Sneha Sharma, Vice President of Marketing.
The expansion continues a deliberate growth strategy for Monarch Liberty Hospitality, which has opened a new property roughly every 6-7 months since its founding, a pace the group attributes to a category-diversification model rather than replicating a single successful format across locations.
“For us, growth has always had to mean something more than just size,” said Sumit Govind Sharma, Founder and Director, Monarch Liberty Hospitality. “Every property has to earn its own reason to exist – Sorena earns it through scale. This is our biggest bet yet, and it reflects where we think the market is heading: fewer, more ambitious spaces rather than rapid, undifferentiated expansion.”
The group’s revenue has grown 40-45% year-on-year over the past 4 years, and Monarch Liberty Hospitality projects the portfolio will cross Rs 100 crore in group revenue this fiscal year, with Sorena expected to contribute 30% of that figure within its first year of operation.
“The scale of this space lets us think differently about format,” Sharma added. “We’re not just adding covers; we’re building a dining and bar experience that can operate as two distinct businesses under one roof, which changes the unit economics of the property compared to a standard single-floor restaurant.”
