Mountaintribe Foods Pvt. Ltd., the company behind Tribe Kombucha, has partnered with quick-service restaurant (QSR) chain Wow! Momo for nationwide distribution. Through the partnership, Tribe Kombucha will be available at more than 900 Wow! Momo stores across over 100 cities in India.
The collaboration is one of Tribe Kombucha’s biggest retail expansion initiatives since its launch and will significantly increase the brand’s physical presence across India’s growing food and beverage market.
Under the partnership, Tribe Kombucha will be added to Wow! Momo’s food and beverage menu, giving the probiotic beverage brand access to one of the country’s largest QSR networks. The partnership comes as India’s functional beverage segment sees growing consumer interest, driven by rising awareness of health and wellness, demand for low-sugar drinks and the growing “sober-curious” lifestyle trend. These factors are increasing demand for alternatives to traditional carbonated soft drinks.
Harshvardhan Chauhan, Founder and CEO, Mountaintribe Foods, said, “Wow! Momo, one of India’s fastest-growing QSR chains, has built one of the country’s most extensive and trusted QSR networks, and this partnership puts gut health and functional beverages in front of a mainstream audience at a scale we simply couldn’t reach alone. Going live across 900+ stores in over 100 cities in one move is a significant step in our mission to make kombucha a part of everyday Indian food culture.”
As part of the initial rollout, consumers at Wow! Momo outlets will be able to buy Tribe Kombucha in flavours including OG Classic and Zesty Gingerade. The company said more flavours could be added in the future based on consumer demand and market response.
The expansion comes as Tribe Kombucha continues to grow its retail and institutional distribution network. The company has been expanding its presence across the market to support its next phase of growth and make functional beverages more accessible to consumers.
