Popeyes®, a Louisiana-born fried chicken brand, today announced the launch of ‘5 Bold Flavors of Paneer’, its largest-ever paneer burger range in India. Designed to strengthen the brand’s vegetarian portfolio, the new range brings together five distinct flavour experiences that combine Popeyes®’ signature bold taste with one of India’s most-loved ingredients.
The new range features Bold Paneer, Classic Paneer, American Mayo Paneer Burst, Habanero Paneer Burst and Korean Paneer Burst, making it one of the widest paneer burger portfolios offered by any QSR brand in the country.
Speaking on the launch, Vibhor Gupta, EVP & Chief Business Officer, Popeyes® India, said, “At Popeyes®, we’ve always believed bold flavour should never be limited by choice. While we’re known for our iconic chicken, we also recognise that India’s vegetarian consumers are looking for the same excitement, variety and indulgence in their meals. Paneer is one of the country’s most loved ingredients, and with ‘5 Bold Flavours of Paneer’, we’re bringing together familiar comfort and globally inspired flavours in a way that sets us apart. This is our biggest paneer launch yet and an important step in building a stronger, more relevant vegetarian portfolio for Indian consumers.”
To bring the launch alive, Popeyes® has partnered with comedian Aakash Gupta, whose well-known love for paneer takes centre stage in the campaign. The digital-first campaign follows Aakash as he takes on Popeyes®’ challenge to discover whether the brand can truly deliver India’s boldest paneer burger experience.
