Specialty coffee chain Blue Tokai Coffee Roasters is planning to more than triple its café network over the next four years as it strengthens its position in India’s fast-growing premium coffee market, estimated to be worth $1.15 billion, according to a Bloomberg report.
The company, operated by Muhavra Enterprises Pvt. Ltd., currently has around 240 outlets across India and aims to expand to nearly 800 cafés by FY30. The brand’s Co-Founder Matt Chitharanjan said, “India is still fairly under-penetrated in terms of branded cafés. While it may seem from the outside that there’s a lot of competition, there’s still tons and tons of white space.”
Blue Tokai’s expansion comes as coffee consumption continues to rise in India, driven by increasing demand for premium coffee experiences. The company plans to open around 120 new cafés this financial year while also entering new cities, including Ahmedabad and Lucknow.
Competition in the organised café market is also intensifying. Starbucks, which operates in India through its joint venture with Tata Consumer Products, plans to add up to 100 stores annually to its existing network of more than 500 outlets. Other domestic chains such as Third Wave Coffee, Café Coffee Day and Barista are also expanding their presence.
The company is targeting revenue of more than Rs 800 crore and expects to achieve profitability by March 2028. It is also considering an initial public offering (IPO) within the next five to seven years.
