IndoBevs, the alcobev company behind category-creating brands such as BroCode and Bonga Bonga, has appointed Varun Singla as its Chief Commercial Officer. He brings over two decades of commercial leadership, including 16 years in the Indian spirits industry, where he led commercial operations in some of the country’s largest and most complex alcobev markets.
As Chief Commercial Officer, Singla will lead IndoBevs’ commercial strategy across its portfolio of more than 15 brands. He will drive revenue growth and sales performance across the company’s domestic footprint as well as its international business. He will lead route-to-market and distribution strategy, expanding into new markets, strengthening trade relationships and distributor networks, and sharpening commercial excellence and on-ground execution.
He will also spearhead commercial leadership and portfolio expansion across the full range – from whiskies such as WingMan and Glen Eden to premium spirits, mainstream IMFL and category-creating brands such as BroCode and Bonga Bonga – while building a high-performing commercial organisation, as IndoBevs continues its rapid growth trajectory.
Commenting on the appointment, Sam Mahandru, Founder, IndoBevs, said, “IndoBevs has always believed in building brands that challenge conventions and create their own space in the market. As we scale our portfolio and expand across markets, a strong commercial foundation becomes critical. Varun brings the right combination of strategic thinking, commercial depth and execution experience to unlock this next phase of growth. We are delighted to welcome him to the leadership team as we build IndoBevs into a global spirits player with a full portfolio of distinctive brands.”
Varun Singla, Chief Commercial Officer, IndoBevs, added, “What excites me about IndoBevs is the ambition of what is being built here. IndoBevs has created category-first brands that genuinely connect with modern consumers — the very audience now premiumising India’s spirits market and actively exploring new experiences. Few companies are better placed to capture this momentum. I look forward to working with the IndoBevs’ team to strengthen our commercial engine, deepen our trade partnerships, and scale to more markets, categories and consumer occasions.”
IndoBevs today clocks an annual turnover of approximately Rs 6 billion, sells over 2 million cases annually, and has a fast-growing international presence across the USA, UK, UAE, Australia, Canada, Africa and other global markets.
