Retail on Wheels

Retail on Wheels captures how India has turned e-commerce into an art form — powered by proximity, purpose, and a bit of chaos management. It’s not just a market report; it’s a mirror of how the world’s most complex retail ecosystem learned to move faster than traffic on the Western Express Highway.

Across its three sections, Retail on Wheels tracks how a trillion-dollar consumption economy is being re-engineered — from defining the difference between e-commerce and quick commerce, to decoding how ONDC, UPI, and AI are quietly creating the world’s most inclusive, intelligent retail grid.

Foundations: Demand, Definitions & the Digital Flywheel 

• •     1.1 Defining E-Commerce and Quick Commerce  in the Indian Context
• 1.2  How India Built a $60B E-Commerce Flywheel
• 1.3  Why Every Brand Needs an E-Commerce Strategy
• 1.4  India’s E-Commerce Acceleration: A Market in Motion
• 1.5  How India Shops & Eats Online: Inside the $345 Billion E- & Q-Commerce Revolution

Speed & Proximity:  Building the Instant-Commerce Stack 

• 2.1  How AI, Data, and Dark Stores are Reinventing Fulillment for the Speed-First Shopper
• 2.2  Innovation in Q-Commerce: When Speed Meets Scale — and Reliance Gets its Move On
• 2.3  Quick Commerce Changing the FMCG Retail Landscape in India
• 2.4  Quick Commerce: The Fast Lane Redefining India’s Retail Future
• 2.5  How India’s E-Commerce Supply Chain is Solving for Speed and Scale
• 2.6  Speed, Scale, and the New Shape of Indian E-Commerce
• 2.7  India’s Digital Food Economy: The E-Commerce and Q-Commerce Surge

E-Commerce 2030: Growth, Profitability & the New Rules of Engagement

• 3.2  The Future of E-Commerce: The Decade of Intelligent Commerce
• 3.3  Regulation, Safety & Compliance in India’s E-Commerce Food Ecosystem