Description
India’s FMCG sector is showing clear signs of revival. With easing inflation and GST 2.0 bringing price relief, consumers — especially in smaller towns and rural areas — are spending more as digital and quickcommerce channels expand rapidly. Big brands are sensing the shift: volumes are rising, confiidence is improving, and sentiment is turning upbeat. As detailed on pages 28-38, this phase marks not just recovery but the start of a more durable growth cycle driven by affordability,accessibility, and smarter execution. If trends hold, FY26 could usher in a broad-based FMCG upswing.
Within this larger story lies a compelling sub-plot — how India’s smallest packs tell its biggest consumption story. The Re 1 shampoo sachet, Rs.5 biscuit pack, Rs.10 noodle pouch, and single-serve spice sachet capture the pulse of everyday India. As detailed on pages 50-53, these Low Price Units have reshaped brand marketing and distribution while creating one of the world’s most inclusive and resilient consumption ecosystems.
The same idea of staying accessible, relatable, and rooted in everyday India defines our cover story brand — Café Delhi Heights. Featured on pages 58-64, this homegrown chain has turned comfort dining into a national phenomenon. Since its first outlet in 2011, CDH has expanded to 48 outlets across 17 cities, serving over 3.5 crore guests. Co-founder Vikrant Batra plans to reach 55 outlets this fiscal and 120 outlets with Rs.500 crore in revenue by 2028 — proof that a deep connect with the Indian palate and consistent experience can drive scale as effectively as price and accessibility in FMCG.
Even as restaurants like CDH expand their footprint, they’re also adapting to the evolving digital food delivery space. Visibility on delivery platforms is now essential for both new and established eateries. Yet, as our story on pages 54-56 explores, this convenience raises tough questions about cost, control, and long-term benefits.
As India’s food and FMCG industries evolve in parallel, the common thread is: growth belongs to those who understand the consumer best.
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